Tastes Good, Does Good - Blog

Afternoon Tea Chronicles: Greg Wixted Launches Culinary Masterpiece, Uniting Global Tradition with Purpose-Driven Innovation

Tue, 03 Mar 2026 08:30:00 +0000

The Afternoon Tea Chronicles: Greg Wixted Launches Culinary Masterpiece, Uniting Global Tradition with Purpose-Driven Innovation

LONDON, UK — March 2026 — Renowned food entrepreneur, pastry chef, and innovator Greg Wixted announces the launch of his highly anticipated new book, The Afternoon Tea Chronicles. Following his successful 2020 release, Britain Loves Baking, this new magnum opus redefines the 385-year-old tradition as a "global language of connection," moving far beyond the British ritual to explore tea houses from Mumbai to Tokyo.1

Distilling over 30 years of culinary expertise, The Afternoon Tea Chronicles is an expansive, witty, and deeply personal exploration, serving as part history book, global travelogue, and masterclass in culinary innovation.A Definitive Guide Built on Classical Mastery and Narrative Theatre1

Wixted’s authority is founded on a remarkable career that tracks his journey from the gilded halls of the Waldorf Astoria’s Palm Court and the high-pressure kitchens of Marco Pierre White, to his work in narrative theatre with Disney Imagineering in Paris. This unique blend of classical technical precision and entrepreneurial grit makes The Afternoon Tea Chronicles the definitive guide for the modern era.1

The book itself is a treasure trove for home cooks and connoisseurs alike:1

The Global Odyssey: A 15-stop world map of the best afternoon tea experiences, featuring locations like the Burj Al Arab and the Raffles Hotel.1
The 250-Recipe Collection: Simplified, professional-grade recipes designed for the home cook—no pastry degree required.1
Modern Etiquette: Wixted debunks the stuffy myths of the past, addressing everything from scone-splitting debates to the A-to-Z of service.1

From Global Indulgence to Equitable Food Systems

The book and its narrative are intrinsically tied to Wixted’s mission to support the hospitality industry. He recounts his journey building a catering empire through periods of "global madness," proving the resilience of the tea tradition as "our most steadfast comfort".1

Furthermore, Wixted is the founder of the UK's first purpose-driven hospitality and catering group. This endeavor uses 15% of its revenue, including proceeds from the book, to fight food poverty and rebuild a more equitable food system. In a direct effort to empower future leaders, Wixted gifts 75% of the businesses he creates to chefs from disadvantaged backgrounds, with the remaining 25% "locked for the community benefit".1

“Afternoon tea is more than just a sandwich and a scone,” says Wixted. “It is a global ritual that has survived for nearly four centuries because it evolves. The heart of the experience remains the same: the theatre, the discipline, and the sheer joy of indulgence".1

The Afternoon Tea Chronicles is not just a cookbook; it is an invitation to bring the world’s greatest traditions into your home while investing in the future of hospitality.1

Greg Wixted is a member of the guild of chefs, a mentor to young chefs, a visionary in immersive food experience design, and an innovative entrepreneur who has built a career on turning "foodie" concepts into "advertising gold". He is also a trained pilot and conservationist scuba instructor with specialties in Dolphin Husbandry and Shark Feeding, often using his diving travels as a way to seek out afternoon tea in the far corners of the world.

PRE ORDER FOR JUST £20

98% of Residents Demand Council Back £250m "Food Revolution" Before May Election

Mon, 02 Feb 2026 07:17:00 +0000

Community Calls on Westminster Council to "Sign the License" and Deliver Jobs by Spring

Today we announce our ground-breaking proposal to transform a dormant school building into a £250m "Food Enterprise Hub" has received a decisive mandate from the community, with 98.28% of local residents voting in favour of the scheme.

we have proposed a new economic model that moves beyond traditional social enterprise Instead of asking for endless council grants, the project creates a self-sustaining ecosystem of 100 new food businesses that will generate a permanent £23.5 million "Sovereign Community Fund" for Pimlico residents.

A Race Against Time With the local elections approaching in May, residents are calling for immediate action. The project requires zero long-term taxpayer funding and offers a "turnkey" solution to the cost-of-living crisis that can be operational within weeks.

Economic Engine: By incubating 100 high-growth food brands over 10 years, the group projects a collective asset value of between £250 million and £1 billion.
Immediate Impact: TGDG has confirmed it is ready to deploy its "Rapid Entrepreneurial Innovation" teams immediately, aiming to have the incubator (our commercial engine) community kitchen and Cookery School fully operational before May 2026.

Greg Wixted, Founder of TGDG and a Pimlico resident for 25 years, said:

*The residents have spoken clearly: they don't want promises, they want action. We have a dormant building costing the Council money every day it sits empty. We have a fully funded plan to turn it into a vibrant hub that creates 1,000 jobs 100 new food start ups and feeds 10,000 families. Our Pimlico without poverty plan and taken us over a year to refine and its based on the current model we use in our North London operation, which has had year on year growth and operates our 10 award winning food and hospitality brands.
"We are offering the Council a chance to crystallise their Fairer Westminster legacy by helping us to get the project off the ground not in months, but weeks. So we can be feeding families and training young people before the polls open in May. Delaying this means denying immediate help to those struggling with the cost of living. The community is watching, and they want this delivered now. and they have made it clear that they would not look favourably on councillors who don't back the plan come polling day.
Most projects ask councils and funders for money every year to keep the lights on. We are building a nuclear reactor. Once you help us turn it on with that initial funding, it powers itself—and the entire local area—forever. You are not spending money; the council is buying an exit strategy from the cost of poverty in Pimlico. as none of the local charities funding, they would have access to the Pimlico fund meaning the council can delete the recurring annual budget line for "Community Grants," "Food Poverty Support," or "Third Sector Funding permanently.

The proposal is currently on the desk of Westminster City Council and Future Academies and we are ready to meet them anytime to discuss how together we can bring this innovate and sustainable to life we can get create a blueprint for a future without poverty. Download a copy of Pimlico without Poverty Proposal here

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The Unseen £2.3bn Greenwashed Away’ Food Waste Issue.

Wed, 28 Jan 2026 06:38:00 +0000

It is the dirty secret the UK’s £14.3bn food delivery industry is desperate to keep off your doorstep. While major delivery platforms and courier firms bombard consumers with ‘Net Zero’ pledges and ‘waste-less’ marketing campaigns, a new analysis reveals the sector is responsible for a staggering £2.3 billion in avoidable food waste this year alone.

The investigation exposes a systemic reliance on ‘greenwashing’—where companies like Just Eat, DPD, and Royal Mail hide behind eco-friendly slogans while their operational policies actively generate mountains of rotting food and packaging waste.

THE ‘WASTE-LESS’ LIE

The headline figure is driven largely by Just Eat, the market giant claiming to ‘tackle food waste’. Our analysis suggests they are responsible for £2.28bn of the total waste pile—approximately 16% of the entire market’s value.

While the company promotes ‘waste-less portion sizes’, their platform mechanics tell a different story. Minimum spend thresholds aggressively push customers to over-order, while their policy on failed deliveries is weak, shifting the blame for leftovers onto households rather than addressing the logistical failures that lead to cold, undeliverable food.

THE LOGISTICS OF DECAY

The scandal extends beyond the food platforms to the couriers that power them. These firms are happy to ship food for a premium price; the ‘Meal Kit’ sector alone is estimated to rely on the DPD, Royal Mail, and Evri networks for some 43 million boxes annually.

This means 43 million boxes a year are thrown into the ‘courier lottery’. With an industry average return/fail rate of at least 6% (though our research suggests it is closer to 10–12%), these couriers are responsible for 2.58 million failed deliveries, representing £103 million in wasted goods.

We investigated the ‘Friday Trap’—a scheduling failure where fresh food boxes undelivered on a Friday sit in depots over the weekend, destroying thousands of meals weekly. DPD markets itself as the ‘UK’s Sustainable Delivery Service’ with a shiny fleet of electric vehicles, yet their Terms & Conditions conveniently list perishables as ‘Prohibited Items’, allowing them to avoid liability for the waste they cause.

Royal Mail, despite its ‘Steps to Zero’ campaign, ranks #1 for delays. Automated hubs frequently ignore ‘Fresh Food’ priority stickers. In a practice insiders call ‘The Boomerang’, rotting food is driven back to the sender rather than being disposed of locally, effectively doubling the carbon footprint of the waste simply to avoid administrative paperwork.

Evri (formerly Hermes) claims to have the ‘greenest delivery fleet’ but holds a dismal customer satisfaction rating (31%). For food producers, a ‘lost parcel’ with Evri is often a euphemism for food rotting in a warehouse corner. Like DPD, they utilise ‘Prohibited Items’ clauses to auto-reject claims for spoilage.

ALGORITHMIC APATHY

The ‘gig economy’ players are equally culpable.

@Deliveroo promises a ‘sustainable future’, but its ‘Batching’ algorithm prioritises driver efficiency over food integrity, leading to cold food rejections. When a customer cannot be found within 10 minutes, riders are instructed via the app to ‘dispose of the food safely’—corporate-speak for throwing it in the bin.

UberEats, pledging ‘Zero Emissions’ by 2040, suffers from ‘Ghost Prep’ issues. Drivers ‘multi-apping’ (working for rival platforms simultaneously) leave food decaying in vehicles for extended periods. High refund rates for ‘cold food’ are used to mask the sheer volume of physical waste being generated.

THE HUMAN COST: FEEDING THE CRISIS

To understand the scale of this moral failure, we must translate the financial loss into human terms. The £2.3 billion wasted by this sector annually is not just money; it is lost nourishment in a country gripped by a cost-of-living crisis.

If that wasted capital were converted into food bank support, it would:

Purchase 920 million hot meals (at a retail value of £2.50).
Fund 76 million emergency food parcels (valued at £30 each).
Feed every single person currently relying on a UK food bank three meals a day for the next ten years.

This waste is happening while businesses and charities like the Trussell Trust, The Felix Project, FareShare, and City Harvest fight daily against food poverty. At Tastes Good Does Good, we donate 15% of our revenue to fight food inequality, but the giants are undoing our work. They are feeding the landfill while we try to feed the people and fix a system they break every single day.

THE STARVING COURIER: A CYCLE OF POVERTY

Perhaps the most bitter irony of this scandal is the plight of the couriers themselves. While delivering £50 boxes of artisan food or £30 takeaways, many riders earn below the minimum wage and are trapped in the very poverty this system exacerbates.

Reports from the frontline reveal that a significant number of gig-economy riders—the human gears in this £14bn machine—are themselves forced to use food banks. They spend their days carrying hot food they cannot afford to eat, only to end their shifts queuing for handouts. By driving down wages to subsidise ‘free delivery’, the big platforms are locking their own workforce into a cycle of dependency.

THE ‘AFTERNOON TEA’ TAX: THE CAKERY HACK

The failure of these automated systems is so profound that our team at Cakery Wonderland has had to ‘hack’ the logistics network just to keep failed deliveries of afternoon tea boxes below 5%.

The solution? We treat the local depot workers to afternoon tea if they ensure our boxes are placed in the manual handling workstream. We also ensure the delivery notes on the digital scanner match the large pink stickers on our boxes: ‘Please deliver within 24 hours’. It has worked, but the alternative would be a significant hike in the cost of delivery or the product itself. This stands in stark contrast to a few years ago, when the business lost £6,600 and 200 customers over a Mothering Sunday weekend due to Evri.

The official system—the barcodes, the scanners, the ‘Next Day’ guarantees—is broken for fresh food. The only way to make it work is to bypass the robots and bribe the humans with kindness (and cakes).

REBALANCING THE SCALES: THE ‘BIOHAZARD TRAP’

Fed up with the ‘Return to Sender’ loop, where couriers attempt to return rotting food to avoid disposal costs, we have developed a ‘scorched earth’ policy. This came into effect after we purchased specialist ingredients from Scotland and paid £12.95 for next-day delivery on a Friday. Following a weekend of ‘pork pies’ (lies) from DPD tracking, they attempted delivery on the Monday evening. It cost us over £180 in additional labour to source replacement ingredients across London.

Now, we use the Biohazard Trap:

The Return: When a courier fails a delivery and attempts to return the rotting package (the Boomerang), we refuse to accept it.
The Call: With the rotting meat now legally back in the courier’s possession, we immediately email the local Environmental Health Officer (EHO).
The Tip-Off: We report that a specific courier company is currently transporting ‘Category 3 Animal By-Products’ (rotting meat) in an unlicensed, un-refrigerated vehicle.

WHO IS RESPONSIBLE FOR DELIVERY WASTE? NO ONE.

The system is designed to make the waste invisible. The restaurant says, ‘It was fine when it left the kitchen’; the app says, ‘The rider tried to deliver it’; the courier says, ‘You shouldn't have sent perishables’. Because no one takes ownership of the food during transit, the £2.3bn of waste technically doesn't exist in anyone’s official sustainability report.

TURNING FAILURE INTO FINES

While they may claim to be contractually blameless, they are not above the law. When a courier depot finds a rotting box on a Monday morning, they are no longer handling ‘parcels’—they are handling Category 3 Animal By-Products (ABP).

What the Law Says (ABP Enforcement Regulations 2013)

The Classification: Any meat, fish, or dairy no longer intended for human consumption (due to spoilage or failed delivery) is legally classified as Category 3 ABP.
The Disposal Rule: Under UK law, it is strictly illegal to dispose of Category 3 ABP in general waste skips or landfill. It MUST be collected by a registered ABP carrier and taken to an approved rendering plant or incineration site.

WHAT THIS MEANS FOR COURIERS

Breaching these regulations is a criminal offence. Authorities (EHOs and APHA) have the power to levy significant penalties:

Magistrates’ Court: Unlimited fines for each offence.
Crown Court: Unlimited fines and severe corporate sanctions.
Fixed Penalty Notices: Immediate fines from £200 to £5,000 for administrative failures.
Custodial Sentences: Up to 2 years in prison for systemic illegal dumping.
Operational Consequences: Fleet seizure and Depot Closures via Hygiene Emergency Prohibition Notices.

NO NEW LAW NEEDED JUST ENFORCE THE ONES WE HAVE

We have written to the a new Secretary of State at the helm of DEFRA Emma Reynolds MP to enforce the existing food safety standards. and get the Food Standards Agency (FSA) and local Trading Standards to conduct a series of unannounced, targeted spot-checks at major parcel distribution hubs specifically on Monday mornings between 6:00 AM and 9:00 AM. If the Government is serious about food security, it must inspect the supply chain at its weakest point, not when it is convenient for the couriers.

Food producers should write to customers and tell them not accept the goods if the more than at day late, explain why, then send a report to reports@foodstandards.gov.uk XXXX courier company transporting Category 3 Animal By-Products (rotting meat) back and forth across the country in un-refrigerated vans. They are committing a criminal offence under the Animal By-Products (Enforcement) (England) Regulations 2013 (and equivalent acts in Scotland and Wales)

CONCLUSION: IS IT ALL IN VAIN?

For ethical producers watching this industrial-scale waste, the question is inevitable: Is our work in vain?

The answer is no. The £2.3bn waste mountain proves that the ‘Big Tech’ model of food delivery—prioritising speed, algorithms, and liability avoidance—is fundamentally broken. It is a dinosaur that eats money and excretes methane. Customers will eventually realise they are paying 30% to 40% more for their food to cover this unseen wastage.

Models like Tastes Good Does Good are the prototype for the only sustainable future. It is the ethical producers, fighting for every box and every meal, who are holding the line against a system that has forgotten the value of food.

Thu, 13 Nov 2025 05:26:00 +0000

at home dining our new fine dining at home solution

The New Night Out: Why Luxury Home Dining is the UK's Hottest Reservation

The way we celebrate special occasions has changed. Forget the frantic cab ride, the noisy restaurant floor, and the awkward rush to settle the bill. Today, the most sought-after reservation is right where you live. In the UK, the trend for luxury private dining at home is booming, driven by a desire for bespoke experiences, intimate settings, and, increasingly, brands that align with our values.

At @homedining.co.uk—part of the purpose-driven Tastes Good Does Good Group —we don't just deliver food; we deliver a complete, seamless, and memorable event.

The Great Shift: From Restaurant Table to Dining Room Table

Over the past few years, the UK has witnessed a significant rise in private chef bookings and high-end catered experiences. Post-pandemic, many consumers realized the unparalleled comfort and control offered by dining at home. Data shows that the private chef market is growing rapidly, reflecting a societal shift where customers value personalization, safety, and exclusivity over traditional public dining.

The key driver behind this isn't just convenience; it's the demand for a truly unique and tailored event.

The Experience Economy: Customers Want More Than Just a Meal

Today’s customers are active participants in the Experience Economy. They seek stories, connection, and immersion, not just consumption. For catering, this means:

Theatre and Surprise: We see this most clearly in the demand for spectacle. Guests don't just want dessert; they want an immersive dessert experience. Whether it’s the theatrical presentation of a Lobster Bisque poured tableside , or our founder Greg Wixted’s "Imagineering" team designing a bespoke, themed setting like Alice in Winter Wonderland or At Home in Bridgerton, the WOW factor is essential.
Hyper-Personal Service: Private dining allows for a level of attention impossible in a restaurant. Our highly experienced chefs and front-of-house staff—who have trained at leading hotels and Michelin-standard establishments —provide a hyper-personal service. This includes effortlessly accommodating dietary needs, pregnancies, and food intolerances.
The Sommelier Touch: The perfect dinner requires the perfect drink. Unlike regular catering, we provide an in-house sommelier who can craft ideal pairings and even source wine direct from makers to pass savings onto you.
Purpose-Driven Luxury: Why Your Event Tastes Good and Does Good

In the modern market, customers choose brands that reflect their own ethical values. Tastes Good Does Good is the UK’s only purpose-driven family-run catering group , and our mission is simple: We put People, Purpose, and Planet before profits.

This purpose is baked into every aspect of your event:

Fighting Food Poverty: We dedicate a significant 15% of our revenue to helping create a hunger-free world. When you choose us for your French Fine Dining or Exploring Asia menu, your celebration generates direct social impact
Zero Waste Guarantee: We maintain a strict Zero Waste Food Policy. Any delicious, uneaten food is beautifully boxed up for your guests to take home and enjoy later. It's a thoughtful farewell that ensures nothing goes to waste
Ethical Staffing: We are committed to paying our teams well—a minimum of £15 per hour —ensuring we attract the best talent dedicated to making your evening truly memorable

Seamless Service: The Value of True All-Inclusivity

One of the biggest anxieties of planning an event is hidden costs. We eliminate this worry entirely by offering an all-inclusive service.

No Hire Fees, Ever: We lend you everything you need for free. This includes all crockery, glassware, linen, and service ware, saving our clients hundreds of pounds in hire fees.
Total Peace of Mind: Our staff arrive with everything in-house, managing the set-up, service, and complete clean-down. They are respectful of your house and leave it spotless.
Celebration Menu or an intimate Burns Night dinner, we promise a truly memorable, seamless, and purpose-driven experience. The reservation you want isn't out—it's right here at home.

Experiences to Delight and Surprise People of All Ages This Christmas.

Thu, 13 Nov 2025 05:20:00 +0000

Cakery Wonderland creates Experiences to Delight and Surprise People of All Ages This Christmas.

The Magic of Unexpected Indulgence

The holiday season is defined by tradition, but the most cherished memories are made from moments of genuine surprise and delight. At Cakery Wonderland, we believe that Christmas catering and events should be nothing short of magical. This year, our Christmas stocking is truly "jam-packed" with bespoke, immersive events and gifts designed to elevate your celebrations, whether you’re planning a lavish corporate gathering or an intimate family event. Forget the expected; prepare to enchant your guests with spectacles that put people, purpose, and planet before profits.

Our entire festive collection is built on the premise of the unexpected: a tree that serves dessert, a funfair made of cakes, and the knowledge that your indulgence actively supports a greater good.

Founder of Cakery Wonderland Greg Wixted explains the dual mission: "Christmas is a special time where we harness our collective creativity to create events, experiences, and products that clients and customers will love and appeal to a wide and varied customer base. Crucially, every event we book, macaron we sell, or experience we deliver is helping those who are among the millions of people in the UK living in poverty, and it's also when our charity partners need us the most."

The Art of the Immersive Dessert Experience

The first items overflowing from our Christmas stocking are our four unique, immersive dessert experiences, each designed to transport your guests to a world of pure confectionery imagination. We don't just provide sweets; we create a fantastical landscape that becomes the unforgettable focal point of your entire party.

This year's masterworks include:

Santa's Alpine Fun Fair Dessert Experience: This breathtaking scene transports your guests straight into a magical alpine village, brought to life with a functional dessert conveyor belt, a macaron ski lift gliding up to candy floss clouds, a spinning Ferris wheel, and festive trains that wind around the Christmas trees, carrying delicate treats.
Alice in Winter Wonderland: Step through the looking glass and into a snow-kissed fantasy with this visually stunning experience.
|At Home in Bridgerton Dessert Experience: This opulent theme brings Regency-era elegance to your festive event, featuring deep reds, lilac, roses, and a splash of neon. The event comes with its own footman, adding an authentic touch of high-society service

These fully catered immersive experiences are designed to be stress-free for you, the host. Our team handles the intricate set-up and service, and our fully catered service is available across London, the M25, and up to one hour from Central London.

The Tea Party, Reinvented: The Afternoon Tea Christmas Tree!

The star of the show is, without question, the Christmas Afternoon Tea Tree. The whole spectacular idea was born from the Cakery team's commitment to their Zero Event Food Waste Policy. While brainstorming a festive design for their nibble boxes, they created something utterly magical!

Available from December 1st to January 6th, this festive creation replaces the typical, sometimes cumbersome, three-tiered cake stand. Instead, you get an elegant Christmas tree! Hanging from the branches like genuine ornaments are your delicious desserts—miniature treats suspended in beautiful baubles.

The best part? If you can't finish all those tempting treats, they're already packaged for you! grab your bag, pop them inside and take them with you. You can nibble on them on your way home or share them with others—it’s the perfect, stylish solution to zero waste!

The menu is equally impressive. The Deluxe Christmas Afternoon Tea (£60 per person, min 20 guests, ) starts with a glass of champagne and features an array of gourmet savouries: the classic Christmas Turkey Slider , a sophisticated home-smoked truffle duck breast and apple chutney sandwich , and a luxurious citrus smoked salmon open sandwich. The festive baking continues with two varieties of freshly baked scones: vanilla and cinnamon or cranberry and a hint of orange , served with clotted cream , cherry compote , and orange curd.

For dessert, the Christmas Tree is adorned with festive pastries and cakes like the creamy Christmas Pudding Cheesecake , spiced banana rum gingerbread men loaf cakes , and the signature Christmas tree truffle cake.

We understand not all events require full service. We also offer a delivery-only Christmas Afternoon Tea for £46 for 2 people (plus £5.99 track 24 delivery charge, drinks and dessert baubles not included ).Note on Pricing: A 20% additional charge applies for fully catered events between December 23rd and January 2nd.

Gifting with Impact: Delight That Does Good

When choosing gifts or treats this Christmas, supporting a brand with purpose feels good, and with Cakery Wonderland, it's effortless. We are proud to put people, purpose, and planet before profits. Every booking contributes to our mission: 15% of our revenue is dedicated to helping fight food poverty and waste.

This commitment extends to our No Waste Food Policy. We believe no food should go to waste, so all uneaten food will be boxed up and offered to your guests to nibble on later or share with others.

Macaron Baubles: A perfect, festive party starter or corporate gift. These clear baubles are filled with six delicious macaron flavours including lemon, raspberry, caramel, orange, pistachio and chocolate , ready to hang from any Christmas tree. They are available in boxes of 12 (£36) up to 48 (£120) and orders start from the 6th of December.
Macaron Handbags: Our highly successful, designer-chic Macaron Handbags are available in a Christmas edition from December 1st until January 2nd. These elegant gifts can be delivered next day by Royal Mail and last five days after they arrive or can be kept in the freezer.
Afternoon Tea and Cream Tea Handbag Gift Boxes: For a complete luxury gift, our Afternoon Tea and Cream Tea handbag gift boxes are handmade by talented pastry chefs. Afternoon Tea boxes for 2 people are £38 , and Cream Tea boxes for 2 are £20. Pre-orders begin November 1st.

You can easily order these delights online for delivery in and around London, or choose free collection from our NW10 KITCHENS and our Partner centre and experience classrooms in SW1. Remember to scan the code for 10% off your gifting collection order using code GIFT10.

The Finishing Touch: Cocktails, Towers, and Masterclasses

To truly round off your celebration with spectacle, we offer two final elements of 'delight and surprise':

The Christmas Cocktail Trees: Add an instant 'wow factor' to your Christmas party with one of our delicious cocktail trees. These trees are decorated with hand-crafted cocktail baubles , serving pre-mixed drinks in two sizes (50ml shots or 150ml cocktails ). Available in sizes from Small (£300 inc VAT ) to Extra Large (£1200 inc VAT ), the service includes a bartender for 90 minutes plus set up time.
Dessert Towers: For a majestic dessert display, our Christmas Tree Towers are the perfect centerpiece. Choose from a Festive Donut Tower , a Macaron Tower , or a delightful combination Macaron & Donut Tower. These towers can stand up to 140CM tall and hold up to 150 treats. These magnificent creations are also available for delivery or free collection from our NW10 and SW1 locations.

Finally, for those who want to learn the art of creating these festive wonders, we offer masterclasses: Our general masterclasses take place in our luxurious SW1 LOCATION (Partner centre and experience classrooms), and our specialized Afternoon Tea masterclasses are held in our NW10 KITCHEN.

Cakery Wonderland invites you to make this Christmas a celebration of breathtaking visuals, gourmet flavours, and meaningful purpose. Book your experience or order your gifts today!

Tastes Good Does Good Group Shortlisted for Two Prestigious West London Business Awards!

Thu, 13 Nov 2025 05:18:00 +0000

⭐ Tastes Good Does Good Group Shortlisted for Two Prestigious West London Business Awards! ⭐

We are bursting with pride to announce that Tastes Good Does Good Group has been officially shortlisted as a Finalist for the West London Business Awards 2026 in two exceptional categories: Innovative SME of the Year and The West London Hero Award.

This recognition, granted by West London Business—a critical driver behind the region’s economy—is a momentous achievement that reflects our unique model and tireless work in the heart of West London.

The Power of Purpose-Driven Innovation

The Innovative SME of the Year shortlist recognizes smaller companies that drive the local economy and possess the potential for fast growth. As the nation’s first purpose-driven hospitality group, we believe our model is genuinely innovative Financial Innovation: We dedicate a significant 15% of all revenues to help create a world where no one goes without food. This wealth creation is channeled directly into social impact, rather than shareholders.

Product Innovation: Led by our founder and "Head of Imagineering" Greg Wixted , we create truly memorable and bespoke food experiences that delight and surprise guests. Our work includes immersive dessert experiences, bespoke "Bake Your Brand" projects , and providing Michelin-standard private dining

More Than Catering: The West London Hero

The nomination for The West London Hero Award truly embodies our core belief: We put People, Purpose, and Planet before profits. This award recognizes that every event we book is part of a mission.West London Business emphasizes supporting the local community and helping members build their network. We live this mission through:

Local Employment: We ensure our staff are paid well, setting a minimum wage of £15 per hour. Community Support: Our charity partners, who help those who are socially disadvantaged or living in isolation, rely on the support generated by our business model.Ethical Practices: We proudly maintain a Zero Waste Food Policy, ensuring our events don't contribute to landfill

Celebrating Our Success

We extend immense gratitude to West London Business for this honour. The winners will be announced at the Gala Ceremony at Twickenham Stadium on Friday, February 27, 2026. In the meantime, we look forward to formally celebrating our shortlisting alongside other finalists at the special Christmas Reception at the House of Commons on Thursday, December 4th.

Every client, every partner, and every employee has been instrumental in building a business that tastes good and does good. Thank you for supporting our journey!

About West London Business: West London Business supports local businesses, helps start-ups find support, and connects members with the education system to recruit the next generation of talent.

TRUSTPILOT sold the trust of consumers and its shareholders to the highest bidder

Thu, 11 Sep 2025 08:23:00 +0000

Dear Fellow Shareholders,
I write to you not only as an investor in Trustpilot Group plc, but as someone who has spent the past year uncovering a deeply troubling pattern of misconduct, regulatory evasion, and governance failure within the company. What I have discovered threatens the integrity of Trustpilot’s platform, its reputation, and ultimately, shareholder value.
Through a Data Subject Access Request (DSAR) submitted to Teya—a paying client of Trustpilot—I obtained unredacted internal communications between Teya and Trustpilot. These documents reveal a coordinated strategy to suppress negative reviews and ban critical users, including myself. This directly contradicts Trustpilot’s public claims of impartiality and transparency.
The evidence includes:
Emails from Trustpilot’s Content Integrity Team discussing how to remove my reviews and ban me from the platform at Teya’s request
Proof that Teya misled the Financial Ombudsman Service (FOS) by claiming they “do not have the ability to remove reviews,” while actively coordinating with Trustpilot to do just that
Inconsistent moderation decisions, where reviews were upheld and then reversed after re-flagging by paying clients
Processing of my personal data for purposes that are neither lawful nor transparent under GDPR
These findings have been submitted to:
The Financial Conduct Authority (FCA), Enforcement and Market Oversight Team
The Information Commissioner’s Office (ICO)
The Danish Financial Supervisory Authority (Finanstilsynet)
The Financial Ombudsman Service, which has now escalated the matter to the Ombudsman for review
Trustpilot’s refusal to provide a complete DSAR, its failure to engage transparently, and its complicity in review manipulation are not isolated lapses—they are systemic failures that breach multiple regulatory frameworks, including:
Section 172 of the Companies Act 2006 (Duty to promote the success of the company)
DTR 2.2 (Disclosure of inside information)
UK Corporate Governance Code (Provision 3 and Principle E)
Trustpilot’s “trust” proposition is its core product. If that trust is compromised, so is the platform’s credibility, operational integrity, and market valuation. These failures are especially alarming given the company’s ongoing share buyback program, which may be occurring under conditions of material non-disclosure.
As shareholders, we must ask:
Why has the Board failed to investigate or disclose these risks?
Why were internal channels exhausted without resolution?
What controls exist to prevent abuse of moderation systems by paying clients?
I urge fellow shareholders to demand:
An independent investigation into Trustpilot’s moderation practices and data governance
Full disclosure of all communications between Trustpilot and paying clients regarding review flagging and user bans
A Board-level response addressing the governance failures and regulatory risks now facing the company
Trustpilot was built on the promise of transparency and consumer empowerment. That promise is now in question. As shareholders, we have a duty to protect the integrity of the business and the value of our investment.
I am prepared to take all necessary steps—including legal action and public disclosure—to ensure accountability. I invite you to join me in demanding the transparency and governance this company owes us.
Yours sincerely, Greg Wixted Shareholder, Trustpilot Group plc
🔍

THE QUESTIONS TRUSTPILOT MUST ANSWER

What steps will Trustpilot take to initiate a truly independent, external investigation into thesystemic issues of review moderation and potential manipulation?

How does Trustpilot ensure that its internal legal team, which reviews shareholder concerns, is sufficiently independent from the Content Integrity Team?

Can you explain why comprehensive whistleblowing evidence, which detailed systemic issues and alleged fraud, was dismissed and filed as "not relevant"?

Does Trustpilot maintain that the internal review of the whistleblowing complaint was truly independent and thorough, despite the evidence being disregarded?

What is Trustpilot’s process for ensuring that whistleblowing complaints are investigated by individuals or teams *without* prior involvement in the disputed matters?

* What is Trustpilot’s response to the perception that its business model, which charges for advanced features including flagging, indirectly incentivises or enables the manipulation of review outcomes?

Now its proven that Trustpilot was aware of systemic incentivization or manipulation of reviews by a paying client and failed to take adequate action, what would be the consequences for Trustpilot?

How do you assess the reputational damage to the company if it becomes public that legitimate negative reviews are systematically removed due to procedural technicalities rather than genuine guideline breaches?

How does the Board evaluate the material risk that public disclosure of these systemic issues could severely devalue the share price, especially during a share buyback program?

Does Trustpilot believe that the consistent pattern of aggressive, often invalid, flagging by multiple paying clients represents a material risk to the integrity of its platform that warrants disclosure to the market?

Does Trustpilot’s senior leadership, including the Chief Trust Officer, have full visibility into the detailed outcomes of flagged reviews, including specific removal reasons and invalid flagging rates per business?

What measures will Trustpilot implement to prevent the exploitation of its review dispute process by businesses leveraging the 3-day rule and exhaustive documentation requirements?

If Trustpilot’s processes are found to be inadvertently facilitating review manipulation, what concrete steps will be taken to overhaul these processes and restore genuine trust in the platform?

What is Trustpilot’s response to the perception that its business model, which charges for advanced features including flagging, indirectly incentivises or enables the manipulation of review outcomes?

How long have been aware of systemic incentivization or manipulation of reviews by a paying client and failed to take adequate action, what would be the consequences for Trustpilot?

How do you assess the reputational damage to the company no that its irfuable evidence show that public that legitimate negative reviews are systematically removed due to procedural technicalities rather than genuine guideline breaches?

How does the Board evaluate the material risk that public disclosure of these systemic issues could severely devalue the share price, especially during a share buyback program?

Will those board members involved in the suppression of the DSAR and will all members of staff involved no be subject to disciplinary action or were they just working under the board instruction ?

How does Trustpilot’s Board (specifically the Audit Committee) oversee the integrity of the review platform, given the potential impact on Trustpilot’s core “trust” proposition and shareholder value? *

What steps will Trustpilot take to initiate a truly independent, external investigation into the systemic issues of review moderation and potential manipulation?

How does Trustpilot ensure that its internal legal team, which reviews shareholder concerns, is sufficiently independent from the Content Integrity Team?

Can you explain why comprehensive whistleblowing evidence, which detailed systemic issues and alleged fraud, was dismissed and filed as "not relevant"?

Does Trustpilot maintain that the internal review of the whistleblowing complaint was truly independent and thorough, despite the evidence being disregarded?

What did you conspire to cover up the unlawful processing of Greg WIXted’s data who else was involved in the decision to ban his, and how in the legal team knew ?

What is Trustpilot’s process for ensuring that whistleblowing complaints are investigated by individuals or teams *without* prior involvement in the disputed matters?

Who in Trustpilot named greg wixted as the whistle-blower ?

Will no review all Teya reviews and remove the fake ones, will you reinstate the reviews they instructed you to remove, will you be banning teya from Trustpilot?

What Have We Got When We Don’t Have Trust ? A Shareholder’s Reflection on Trust, Reputation, and the Cost of Concealment

Thu, 11 Sep 2025 01:17:00 +0000

What Have We Got When We Don’t Have? A Shareholder’s Reflection on Trust, Reputation, and the Cost of Concealment

What have we got when we don’t have transparency? When we don’t have accountability? When we don’t have answers to questions that matter—not just to shareholders, but to the integrity of a platform built on trust?

As a shareholder in Trustpilot Group plc, I’ve spent months trying to understand how a company that claims to democratize reputation can simultaneously enable its paying clients to suppress it. What I found was a system that rewards silence, punishes scrutiny, and manufactures trust on demand.

The Business of Reputation Laundering

Let’s be honest: some companies don’t want feedback—they want control. They don’t want to listen to their customers—they want to silence them. And they’re willing to pay for it.

Trustpilot’s paying clients have access to advanced moderation tools, including the ability to flag reviews. But when those tools are used almost exclusively to target 1-star reviews—like in the case of Teya, Dojo, Mollie, Worldpay, and Revolut—it’s not moderation. It’s manipulation.

Teya, for example, flagged 100% of its 1-star reviews, with an invalid flagging rate of 35%. That’s not quality control. That’s reputation laundering. And Trustpilot helped them do it—through a private Slack channel, where responses were co-authored, reviews were dissected, and narratives were shaped.

The Cost of Silence

Teya didn’t just suppress reviews. It withheld customer funds, closed accounts without warning, and then used Trustpilot to publish templated responses that made the reviewer look like the problem. Here’s one example:

“We can confirm that the closure of your account was carried out in accordance with our internal risk framework and the regulatory obligations we adhere to. These decisions are never taken lightly and are made to protect the integrity and security of our services.”

Sounds official. Sounds reasonable. Until you learn that the exact wording was discussed on Slack, with Trustpilot’s input. Until you realize that the reviewer never breached any guidelines, but was timed out by Trustpilot’s own internal delays. Until you see that 11% of Teya’s reviews were 1-star, and most of them were removed—not because they were fake, but because they were inconvenient.

In my case, it was worse. They discussed my account on Slack. They used my own words to craft a response that made me look like the problem. And when I submitted a lawful DSAR to Trustpilot, I received redacted fragments—while Teya’s DSAR revealed unredacted coordination behind the scenes.

So I ask: what’s behind the redactions? What’s being concealed? And why?

A Platform Built on Trust—Or the Illusion of It?

Trustpilot trades on trust. But when its moderation system is used to protect paying clients at the expense of genuine reviewers, that trust becomes transactional. And when shareholders raise concerns—only to be met with silence—it’s not just a governance failure. It’s a betrayal of the very values the platform claims to uphold.

This isn’t about damages. It’s about dignity. It’s about the right to know, the right to challenge, and the right to expect better from a company that claims to democratize reputation.

If we don’t have that—what have we got?

Due to the sensitive nature of the evidence bundle, access is restricted. Journalists, regulators, and stakeholders may request access by emailing truth@astesgoododesgood,com A password will be provided upon verification.”

full_teya_file_and_gw_dsar_-compressed.pdf

#Trustpilot #Governance #ShareholderRights #Transparency #ReputationManagement #Whistleblowing #EthicalBusiness #Teya #ConsumerProtection #DataRights #GDPR #PlatformAccountability

Tastes Good Does Good Group Wins 2025 London StartUp Award for Hospitality, Events & Tourism

Mon, 30 Jun 2025 22:49:00 +0000

LONDON, UK – Tastes Good Does Good Group, a London-based start-up, has been named the winner of the Hospitality, Events & Tourism category at the 2025 London StartUp Awards.

Founded by Greg Wixted, Tastes Good Does Good Group can be found online at tastesgooddoesgood.com.They. They are the nation’s first purpose-driven hospitality group to dedicate 15% of its revenue to fight food poverty. They have developed an innovative and sustainable commercial model, along with a comprehensive approach to combating food poverty. This approach is seen as a catalyst for change that is truly sustainable, providing support to those in need in the short, medium, and long term, and addressing the fundamental issues that drive global food insecurity

Greg Wixted, founder of Tastes Good Does Good Group, expressed his excitement, stating: "This award is a testament to our journey of building a sustainable business model that actively combats food poverty, showcasing that purpose and profit can go hand-in-hand. Looking ahead, we are energised to scale our impact, expand our reach, and continue innovating to address global food insecurity, especially as we prepare for the UK final at Ideas Fest in September."

The UK StartUp Awards, supported by Airwallex, Join Talent, and V-Rum, celebrate entrepreneurial achievements across ten UK nations and regions. London, a global hub for technology, finance, and venture capital, continues to attract ambitious founders, fostering innovation and rapid growth across various sectors.

Professor Dylan Jones-Evans OBE, creator of the UK StartUp Awards, emphasised the importance of recognising the entrepreneurial spirit. "The UK StartUp Awards were created to celebrate the entrepreneurial spirit that powers the UK's economy, driven by those individuals turning ideas into action," he said. "Start-ups are where innovation begins, where risk meets resilience, and where the future of business is being built every day from the ground up. Nowhere is this energy more evident than in London, and the city's unmatched dynamism, diversity, and global connectivity make it a magnet for ambitious entrepreneurs building transformative businesses across tech, finance, the creative industries, and beyond. From early-stage disruptors to scaling ventures, London's start-ups are not only shaping the economy but driving cultural, technological, and social change."

Professor Jones-Evans added, "I'm delighted that Tastes Good Does Good Group has won their category at the awards and I'm looking forward to having them join the 'best of the best' from London competing at the UK final later this year."

All regional winners will advance to the UK StartUp Awards final, which will take place at Ideas Fest on September 11th, 2025.

our vison for the future and how we plan to end food poverty

Tue, 15 Apr 2025 07:19:00 +0000

our vision for the future