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About Us

Welcome to the Tastes Good Does Good Group (tastesgooddoesgood.com)—the UK’s premier purpose-driven hospitality umbrella, proving that exceptional food and meaningful social change go hand in hand.

We are a business and social experiment designed to break the cycle of poverty and build a more equitable food system. Beyond our catering operations, we incubate new food brands, dedicate 15% of our revenue directly to fighting food poverty, and work with a zero-to-landfill guarantee. Driven by our multidisciplinary team of Food Imagineers—chefs, bakers, set and graphic designers, florists, and event managers—we provide an end-to-end service with a single point of contact for every occasion.

OUR ETHOS: PEOPLE, PLANET & PURPOSE

  • Hyper-Local Sourcing: Our core supply chain is just 900 meters long—literally the length of our road. We support local micro-businesses and audit every supplier to ensure our values align.

  • Zero Food Waste: Powered by ingredient-optimizing software, our kitchens prepare precise quantities to ensure zero food waste.

  • The "Nibble Box": Good food should never go to waste. We pack any leftover event dishes into custom Nibble Boxes so your guests can enjoy a delicious treat on their way home.

  • 5-Star Standard: Exceptional quality delivered with heart, whether we are running full-service banquets, pop-up activations, or interactive food experiences.

OUR FAMILY OF BRANDS

Under the Tastes Govod Does Good Group, our family of brands covers every aspect of catering, baking, and experiential dining:

  • Tastes Good Foods & Events: Our flagship, award-winning catering and event production arm. We manage everything from intimate home dining and weddings to large-scale corporate pop-ups, employee engagement recipe kits, and interactive experiences for over 2,500 guests.

  • A home dining: we offer a hyper-personalised service by a team of highly experienced chefs, front-of-house staff and sommelier who have all worked in leading hotels, awarded restaurants and some of the most exclusive residences around the world.  They are dedicated to creating a truly memorable experiences for you and your guests in your home

  • Cakery Wonderland: Famous for signature Alice in Wonderland, Bridgerton, and Royal Afternoon Tea experiences—having served over 10,000 afternoon teas via DTC boxes, corporate events, and private gatherings.

  • Wonderland Experiences:Immersive food experiences, masterclasses, and hands-on culinary adventures. From half-day afternoon tea workshops to luxury home deliveries and royal British picnics.

  • Britain Loves Baking & Britain Loves Baking Academy: Our original baking kit initiative evolved into a vocational training hub. We provide baking boxes alongside masterclasses and free kids’ baking sessions at our dedicated training center.

  • Sugar Daddy London: The ultimate destination for playful desserts and fun food activations. Houses specialized pop-up concepts including Udderly Lush Shakes, Donutology / The Donutologists, Dessert Mixology, and Cotton Candyland.

  • A Wonderful Life Catering: A dedicated, compassionate catering service helping over 300 families plan wakes and celebration-of-life events, offering a free-to-hire equipment service to ease financial and planning strain.

  • The Donutologists:  At The Donutologists, we believe science should be fun, and fun should be delicious! But our mission extends beyond the perfect glaze. 

  • Udderly Lush: our purpose-driven ice cream and dessert company dedicated to proving that indulgence and impact can happily share the same cone.

  • Wunderbar event bars:  Supplier of a premium Pop-Up Bars for events of all sizes. Offering both Dry Hire and Full Bar Packages for corporate, promotional and personal events

OUR COMMUNITY & CHARITY PARTNERS

Social impact is built directly into our business model. We work alongside an ever-growing network of charity partners that support individuals experiencing homelessness, reduce social isolation, educate children through food, and deliver emergency food relief.

Our partners include Hestia, Pimlico Angels, City Harvest, Mary Smith's Pantry, Streatham Lunch Club, Healthy Living Platform, Super Siblings, Bondway, Eastway Housing, and The Red Cross.