THE NATION'S FIRST SUSTAINABLE PURPOSE DRIVEN hospitality GROUP TO PUT PURPOSE BEFORE PROFITS

TASTE GOOD DOES GOOD is a 10 year business and social experiment to test a new way of doing business, while many focus wealth creation for its shareholders first and foremost , we use our purpose driven sustainable business model to help break the cycle of poverty and create a more equitable food system. 

"With an unwavering commitment to make a difference, we use our business as a powerful catalyst for change—creating new food ventures, gifting 75% ownership to talented foodies from disadvantaged backgrounds, and asset-locking the remaining 25% for the betterment of the communities we operate in.

With each new business and entrepreneur nurtured through this model, the movement gains momentum, amplifying its impact on communities and the world. We aim to inspire large, global food brands to adopt a similar purpose-driven approach, creating the tipping point for real, lasting change in the fight against food inequality and building a world where everyone has access to nutritious food and opportunities to thrive. Part of our strategy is to scale across locations nationally, integrating this model into the fabric of everyday life: we call it Places Without Poverty."