a Great British farce Richmond and Wandsworth’s "Diesel-First" Procurement Culture

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Cakery Wonderland's 15 Global Afternoon Tea Trends for 2027

15 Global Afternoon Tea Trends for 2027

1. Mindful Indulgence & The GLP-1 Effect: With the rise of weight-loss medications (GLP-1s) altering eating habits, venues are offering smaller, more nutrient-focused bites and encouraging guests to take cakes to-go rather than over-consuming in one sitting.
   
   
2. Theatrical & Experiential Dining: Afternoon tea is no longer just a meal; it is a "memory in the making." Venues are incorporating high drama, immersive storytelling, and heavily themed elements designed for social media sharing.
   
   
3. Global Cuisine Authenticity: Traditional finger sandwiches are making way for bold, global flavors. Menus now feature items like Middle Eastern touches, chickpea latkes, tapioca croquettes, and beef bourguignon croissants.
   
   
4. Cold Brew Tea Pairings: Driven by Gen Z and Millennials, cold brew tea is becoming a staple. It serves as an endlessly adaptable base for fizzy, spritz-style non-alcoholic pairings.
   
   
5. Premium Bread Carriers: There is a renewed interest in bread craft. Standard sliced bread is being replaced by artisanal sourdoughs, milk breads, and premium buns to elevate the savory courses.
   
   
6. Functional Beverages: Consumers want drinks that "do something" (promote relaxation or sharpen focus). Expect to see teas and cordials infused with adaptogens and functional botanicals on the menu.
   
   
7. Savoury Innovations: The balance is shifting away from purely sweet. Some chefs are completely removing traditional sandwiches in favor of complex, hot, and savory small plates.
   
   
8. High-End Non-Alcoholic Pairings: No/low alcohol is no longer an afterthought. Expect complex, culinary mocktails, house-made kombuchas, and seasonal shrubs crafted with the same sophistication as Champagne.
   
   
9. Botanical Indulgence: Ingredients like lavender, matcha, and rosemary are being used not just for flavor, but to add an element of naturalness and nostalgic comfort to pastries and teas.
   
   
10. Plant-Forward Authenticity: Plant-based options are moving away from heavily processed "faux meats" toward gut-friendly, creative vegetable preparations that stand on their own merit.
    
    
11. "Grandmacore" Nostalgia: A return to comforting, retro flavors and classic bakes, reimagined with premium ingredients and modern techniques for a new generation.
    
    
12. Visual Instagrammable Layering: Both in drinks and pastry structures, stark, contrasting visual layers are being designed specifically for aesthetic appeal on platforms like TikTok and Instagram.
    
    
13. Flexible Formats: Other hospitality sectors are adopting the tea stand. Expect to see concepts like the "Afternoon Sea" (featuring crab and cured salmon) in pubs and seafood restaurants.
    
    
14. Proactive Food-Waste Prevention: With rising costs, venues are utilizing AI and monitoring tools in the kitchen to minimize waste, leading to tighter, more hyper-seasonal menus.
    
    
15. Transparent Sourcing: Consumers care about origin. Whether it is the tea leaves or the meat used in savory cuts, a clear, ethical sourcing narrative is becoming a baseline expectation.
    
    

Closing Out 2026: The 5 Worst Declining Trends

1. "Better-For-You" Alcohol Formats: Hard kombucha (-29.8% YoY), hard tea, and hard seltzer have seen sharp declines in consumer interest. The "pseudo-functional" alcohol narrative has weakened significantly.
   
   
2. Viral Pastry Hacks: Gimmicky internet sensations like the "Crookie" (croissant-cookie hybrid, down 43.6%) and the flat croissant failed to become lasting habits and have steepened their decline.
   
   
3. Cannabis & CBD Ingredients: Once predicted to take over beverage menus, CBD and Cannabis as food additives are in freefall (down roughly 50% YoY), suffering from a lack of clear culinary payoff.
   
   
4. Process-Coded Wellness Substitutions: Highly engineered "replacements" are losing ground to whole foods. Plant milk as a base ingredient (-40.9% YoY) and textured vegetable proteins are being abandoned for natural alternatives.
   
   
5. Overplayed "Bowl" Formats: Concepts like the "Buddha Bowl" (-30.9% YoY) and generic vegan bowls have lost their novelty, as diners shift toward more specific, globally authentic flavor

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WESTMINSTER’S HIGH STREET REVOLUTION: LOCAL RESIDENT AND HOSPITALITY ENTREPRENEUR OFFERS COUNCIL A BLUEPRINT TO END HYPER-LOCAL POVERTY BY CREATING MUNICIPAL WEALTH

Places Without Poverty Wealth Fund.

Overcoming Government Barriers: Because the 15% revenue tithe generates £990,000 annually from commercial sales, the independent Places Without Poverty Wealth Fund operates entirely outside statutory local authority accounting rules. This allows direct wholesale food box procurement and stock grants for local food pantries, food banks, and frontline community initiatives that matter most to local residents.

From Paper Promises to Pavement Reality: Why TGDG’s Street Trading Ecosystem is Westminster’s Turnkey Showpiece

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Welcome to our Sustainability Report 2026

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What if large companies had to create a new company that would help end food poverty ?

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Afternoon Tea Chronicles: Greg Wixted Launches Culinary Masterpiece, Uniting Global Tradition with Purpose-Driven Innovation

The Afternoon Tea Chronicles: Greg Wixted Launches Culinary Masterpiece, Uniting Global Tradition with Purpose-Driven Innovation

LONDON, UK — March 2026 — Renowned food entrepreneur, pastry chef, and innovator Greg Wixted announces the launch of his highly anticipated new book, The Afternoon Tea Chronicles. Following his successful 2020 release, Britain Loves Baking, this new magnum opus redefines the 385-year-old tradition as a "global language of connection," moving far beyond the British ritual to explore tea houses from Mumbai to Tokyo.1

Distilling over 30 years of culinary expertise, The Afternoon Tea Chronicles is an expansive, witty, and deeply personal exploration, serving as part history book, global travelogue, and masterclass in culinary innovation.A Definitive Guide Built on Classical Mastery and Narrative Theatre1

Wixted’s authority is founded on a remarkable career that tracks his journey from the gilded halls of the Waldorf Astoria’s Palm Court and the high-pressure kitchens of Marco Pierre White, to his work in narrative theatre with Disney Imagineering in Paris. This unique blend of classical technical precision and entrepreneurial grit makes The Afternoon Tea Chronicles the definitive guide for the modern era.1

The book itself is a treasure trove for home cooks and connoisseurs alike:1

• The Global Odyssey: A 15-stop world map of the best afternoon tea experiences, featuring locations like the Burj Al Arab and the Raffles Hotel.1

• The 250-Recipe Collection: Simplified, professional-grade recipes designed for the home cook—no pastry degree required.1

• Modern Etiquette: Wixted debunks the stuffy myths of the past, addressing everything from scone-splitting debates to the A-to-Z of service.1

From Global Indulgence to Equitable Food Systems

The book and its narrative are intrinsically tied to Wixted’s mission to support the hospitality industry. He recounts his journey building a catering empire through periods of "global madness," proving the resilience of the tea tradition as "our most steadfast comfort".1

Furthermore, Wixted is the founder of the UK's first purpose-driven hospitality and catering group. This endeavor uses 15% of its revenue, including proceeds from the book, to fight food poverty and rebuild a more equitable food system. In a direct effort to empower future leaders, Wixted gifts 75% of the businesses he creates to chefs from disadvantaged backgrounds, with the remaining 25% "locked for the community benefit".1

“Afternoon tea is more than just a sandwich and a scone,” says Wixted. “It is a global ritual that has survived for nearly four centuries because it evolves. The heart of the experience remains the same: the theatre, the discipline, and the sheer joy of indulgence".1

The Afternoon Tea Chronicles is not just a cookbook; it is an invitation to bring the world’s greatest traditions into your home while investing in the future of hospitality.1

Greg Wixted is a member of the guild of chefs, a mentor to young chefs, a visionary in immersive food experience design, and an innovative entrepreneur who has built a career on turning "foodie" concepts into "advertising gold". He is also a trained pilot and conservationist scuba instructor with specialties in Dolphin Husbandry and Shark Feeding, often using his diving travels as a way to seek out afternoon tea in the far corners of the world.

PRE ORDER FOR JUST £20

98% of Residents Demand Council Back £250m "Food Revolution" Before May Election

Community Calls on Westminster Council to "Sign the License" and Deliver Jobs by Spring

Today we announce our ground-breaking proposal to transform a dormant school building into a £250m "Food Enterprise Hub" has received a decisive mandate from the community, with 98.28% of local residents voting in favour of the scheme.

we have proposed  a new economic model that moves beyond traditional social enterprise Instead of asking for endless council grants, the project creates a self-sustaining ecosystem of 100 new food businesses that will generate a permanent £23.5 million "Sovereign Community Fund" for Pimlico residents.

A Race Against Time With the local elections approaching in May, residents are calling for immediate action. The project requires zero long-term taxpayer funding and offers a "turnkey" solution to the cost-of-living crisis that can be operational within weeks.

• Economic Engine: By incubating 100 high-growth food brands over 10 years, the group projects a collective asset value of between £250 million and £1 billion.

• Immediate Impact: TGDG has confirmed it is ready to deploy its "Rapid Entrepreneurial Innovation" teams immediately, aiming to have the incubator (our commercial engine) community kitchen and Cookery School fully operational before May 2026.

Greg Wixted, Founder of TGDG and a Pimlico resident for 25 years, said:

*The residents have spoken clearly: they don't want promises, they want action. We have a dormant building costing the Council money every day it sits empty. We have a fully funded plan to turn it into a vibrant hub that creates 1,000 jobs 100 new food start ups and feeds 10,000 families. Our Pimlico without poverty plan and taken us over a year to refine and its based on the current model  we use in our North London operation, which has had year on year growth and operates our 10 award winning food and hospitality brands. 

"We are offering the Council a chance to crystallise their Fairer Westminster legacy by helping us to get the project off the ground not in months, but weeks. So we can be feeding families and training young people before the polls open in May. Delaying this means denying immediate help to those struggling with the cost of living. The community is watching, and they want this delivered now. and they have made it clear that they would not look favourably on councillors who don't back the plan come polling day.

Most projects ask councils and funders for money every year to keep the lights on. We are building a nuclear reactor. Once you help us turn it on with that initial funding, it powers itself—and the entire local area—forever. You are not spending money; the council is buying an exit strategy from the cost of poverty in Pimlico. as none of the local charities funding, they would have access to the Pimlico fund meaning the council can delete the recurring annual budget line for "Community Grants," "Food Poverty Support," or "Third Sector Funding permanently.

The proposal is currently on the desk of Westminster City Council and Future Academies and we are ready to meet them anytime to discuss how together we can bring this innovate and sustainable to life we can get create a blueprint for a future without poverty.   Download a copy of Pimlico without Poverty Proposal here 

                                                                  
                                                        view & download

The Unseen £2.3bn Greenwashed Away’ Food Waste Issue.

It is the dirty secret the UK’s £14.3bn food delivery industry is desperate to keep off your doorstep. While major delivery platforms and courier firms bombard consumers with ‘Net Zero’ pledges and ‘waste-less’ marketing campaigns, a new analysis reveals the sector is responsible for a staggering £2.3 billion in avoidable food waste this year alone.

The investigation exposes a systemic reliance on ‘greenwashing’—where companies like Just Eat, DPD, and Royal Mail hide behind eco-friendly slogans while their operational policies actively generate mountains of rotting food and packaging waste.

THE ‘WASTE-LESS’ LIE

The headline figure is driven largely by Just Eat, the market giant claiming to ‘tackle food waste’. Our analysis suggests they are responsible for £2.28bn of the total waste pile—approximately 16% of the entire market’s value.

While the company promotes ‘waste-less portion sizes’, their platform mechanics tell a different story. Minimum spend thresholds aggressively push customers to over-order, while their policy on failed deliveries is weak, shifting the blame for leftovers onto households rather than addressing the logistical failures that lead to cold, undeliverable food.

THE LOGISTICS OF DECAY

The scandal extends beyond the food platforms to the couriers that power them. These firms are happy to ship food for a premium price; the ‘Meal Kit’ sector alone is estimated to rely on the DPD, Royal Mail, and Evri networks for some 43 million boxes annually.

This means 43 million boxes a year are thrown into the ‘courier lottery’. With an industry average return/fail rate of at least 6% (though our research suggests it is closer to 10–12%), these couriers are responsible for 2.58 million failed deliveries, representing £103 million in wasted goods.

We investigated the ‘Friday Trap’—a scheduling failure where fresh food boxes undelivered on a Friday sit in depots over the weekend, destroying thousands of meals weekly. DPD markets itself as the ‘UK’s Sustainable Delivery Service’ with a shiny fleet of electric vehicles, yet their Terms & Conditions conveniently list perishables as ‘Prohibited Items’, allowing them to avoid liability for the waste they cause.

Royal Mail, despite its ‘Steps to Zero’ campaign, ranks #1 for delays. Automated hubs frequently ignore ‘Fresh Food’ priority stickers. In a practice insiders call ‘The Boomerang’, rotting food is driven back to the sender rather than being disposed of locally, effectively doubling the carbon footprint of the waste simply to avoid administrative paperwork.

Evri (formerly Hermes) claims to have the ‘greenest delivery fleet’ but holds a dismal customer satisfaction rating (31%). For food producers, a ‘lost parcel’ with Evri is often a euphemism for food rotting in a warehouse corner. Like DPD, they utilise ‘Prohibited Items’ clauses to auto-reject claims for spoilage.

ALGORITHMIC APATHY

The ‘gig economy’ players are equally culpable.

@Deliveroo promises a ‘sustainable future’, but its ‘Batching’ algorithm prioritises driver efficiency over food integrity, leading to cold food rejections. When a customer cannot be found within 10 minutes, riders are instructed via the app to ‘dispose of the food safely’—corporate-speak for throwing it in the bin.

UberEats, pledging ‘Zero Emissions’ by 2040, suffers from ‘Ghost Prep’ issues. Drivers ‘multi-apping’ (working for rival platforms simultaneously) leave food decaying in vehicles for extended periods. High refund rates for ‘cold food’ are used to mask the sheer volume of physical waste being generated.

THE HUMAN COST: FEEDING THE CRISIS

To understand the scale of this moral failure, we must translate the financial loss into human terms. The £2.3 billion wasted by this sector annually is not just money; it is lost nourishment in a country gripped by a cost-of-living crisis.

If that wasted capital were converted into food bank support, it would:

• Purchase 920 million hot meals (at a retail value of £2.50).
• Fund 76 million emergency food parcels (valued at £30 each).
• Feed every single person currently relying on a UK food bank three meals a day for the next ten years.

This waste is happening while businesses and charities like the Trussell Trust, The Felix Project, FareShare, and City Harvest fight daily against food poverty. At Tastes Good Does Good, we donate 15% of our revenue to fight food inequality, but the giants are undoing our work. They are feeding the landfill while we try to feed the people and fix a system they break every single day.

THE STARVING COURIER: A CYCLE OF POVERTY

Perhaps the most bitter irony of this scandal is the plight of the couriers themselves. While delivering £50 boxes of artisan food or £30 takeaways, many riders earn below the minimum wage and are trapped in the very poverty this system exacerbates.

Reports from the frontline reveal that a significant number of gig-economy riders—the human gears in this £14bn machine—are themselves forced to use food banks. They spend their days carrying hot food they cannot afford to eat, only to end their shifts queuing for handouts. By driving down wages to subsidise ‘free delivery’, the big platforms are locking their own workforce into a cycle of dependency.

THE ‘AFTERNOON TEA’ TAX: THE CAKERY HACK

The failure of these automated systems is so profound that our team at Cakery Wonderland has had to ‘hack’ the logistics network just to keep failed deliveries of afternoon tea boxes below 5%.

The solution? We treat the local depot workers to afternoon tea if they ensure our boxes are placed in the manual handling workstream. We also ensure the delivery notes on the digital scanner match the large pink stickers on our boxes: ‘Please deliver within 24 hours’. It has worked, but the alternative would be a significant hike in the cost of delivery or the product itself. This stands in stark contrast to a few years ago, when the business lost £6,600 and 200 customers over a Mothering Sunday weekend due to Evri.

The official system—the barcodes, the scanners, the ‘Next Day’ guarantees—is broken for fresh food. The only way to make it work is to bypass the robots and bribe the humans with kindness (and cakes).

REBALANCING THE SCALES: THE ‘BIOHAZARD TRAP’

Fed up with the ‘Return to Sender’ loop, where couriers attempt to return rotting food to avoid disposal costs, we have developed a ‘scorched earth’ policy. This came into effect after we purchased specialist ingredients from Scotland and paid £12.95 for next-day delivery on a Friday. Following a weekend of ‘pork pies’ (lies) from DPD tracking, they attempted delivery on the Monday evening. It cost us over £180 in additional labour to source replacement ingredients across London.

Now, we use the Biohazard Trap:

1. The Return: When a courier fails a delivery and attempts to return the rotting package (the Boomerang), we refuse to accept it.
2. The Call: With the rotting meat now legally back in the courier’s possession, we immediately email the local Environmental Health Officer (EHO).
3. The Tip-Off: We report that a specific courier company is currently transporting ‘Category 3 Animal By-Products’ (rotting meat) in an unlicensed, un-refrigerated vehicle.

WHO IS RESPONSIBLE FOR DELIVERY WASTE? NO ONE.

The system is designed to make the waste invisible. The restaurant says, ‘It was fine when it left the kitchen’; the app says, ‘The rider tried to deliver it’; the courier says, ‘You shouldn't have sent perishables’. Because no one takes ownership of the food during transit, the £2.3bn of waste technically doesn't exist in anyone’s official sustainability report.

TURNING FAILURE INTO FINES

While they may claim to be contractually blameless, they are not above the law. When a courier depot finds a rotting box on a Monday morning, they are no longer handling ‘parcels’—they are handling Category 3 Animal By-Products (ABP).

What the Law Says (ABP Enforcement Regulations 2013)

• The Classification: Any meat, fish, or dairy no longer intended for human consumption (due to spoilage or failed delivery) is legally classified as Category 3 ABP.
• The Disposal Rule: Under UK law, it is strictly illegal to dispose of Category 3 ABP in general waste skips or landfill. It MUST be collected by a registered ABP carrier and taken to an approved rendering plant or incineration site.

WHAT THIS MEANS FOR COURIERS

Breaching these regulations is a criminal offence. Authorities (EHOs and APHA) have the power to levy significant penalties:

• Magistrates’ Court: Unlimited fines for each offence.
• Crown Court: Unlimited fines and severe corporate sanctions.
• Fixed Penalty Notices: Immediate fines from £200 to £5,000 for administrative failures.
• Custodial Sentences: Up to 2 years in prison for systemic illegal dumping.
• Operational Consequences: Fleet seizure and Depot Closures via Hygiene Emergency Prohibition Notices.

NO NEW LAW NEEDED JUST ENFORCE THE ONES WE HAVE

We have written to the a new Secretary of State at the helm of DEFRA Emma Reynolds MP to enforce the existing food safety standards. and get the Food Standards Agency (FSA) and local Trading Standards to conduct a series of unannounced, targeted spot-checks at major parcel distribution hubs specifically on Monday mornings between 6:00 AM and 9:00 AM. If the Government is serious about food security, it must inspect the supply chain at its weakest point, not when it is convenient for the couriers.

Food producers should write to customers and tell them not accept the goods if the more than at day late, explain why, then send a report to [email protected] XXXX courier company transporting Category 3 Animal By-Products (rotting meat) back and forth across the country in un-refrigerated vans. They are committing a criminal offence under the Animal By-Products (Enforcement) (England) Regulations 2013 (and equivalent acts in Scotland and Wales)

CONCLUSION: IS IT ALL IN VAIN?

For ethical producers watching this industrial-scale waste, the question is inevitable: Is our work in vain?

The answer is no. The £2.3bn waste mountain proves that the ‘Big Tech’ model of food delivery—prioritising speed, algorithms, and liability avoidance—is fundamentally broken. It is a dinosaur that eats money and excretes methane. Customers will eventually realise they are paying 30% to 40% more for their food to cover this unseen wastage.

Models like Tastes Good Does Good are the prototype for the only sustainable future. It is the ethical producers, fighting for every box and every meal, who are holding the line against a system that has forgotten the value of food.

Luxury private dining at home in London

at home dining our new fine dining at home solution

 The New Night Out: Why Luxury Home Dining is the UK's Hottest Reservation

The way we celebrate special occasions has changed. Forget the frantic cab ride, the noisy restaurant floor, and the awkward rush to settle the bill. Today, the most sought-after reservation is right where you live. In the UK, the trend for luxury private dining at home is booming, driven by a desire for bespoke experiences, intimate settings, and, increasingly, brands that align with our values.

At @homedining.co.uk—part of the purpose-driven Tastes Good Does Good Group —we don't just deliver food; we deliver a complete, seamless, and memorable event.

The Great Shift: From Restaurant Table to Dining Room Table

Over the past few years, the UK has witnessed a significant rise in private chef bookings and high-end catered experiences. Post-pandemic, many consumers realized the unparalleled comfort and control offered by dining at home. Data shows that the private chef market is growing rapidly, reflecting a societal shift where customers value personalization, safety, and exclusivity over traditional public dining.

The key driver behind this isn't just convenience; it's the demand for a truly unique and tailored event.

The Experience Economy: Customers Want More Than Just a Meal

Today’s customers are active participants in the Experience Economy. They seek stories, connection, and immersion, not just consumption. For catering, this means:

1. Theatre and Surprise: We see this most clearly in the demand for spectacle. Guests don't just want dessert; they want an immersive dessert experience. Whether it’s the theatrical presentation of a Lobster Bisque poured tableside , or our founder Greg Wixted’s "Imagineering" team designing a bespoke, themed setting like Alice in Winter Wonderland or At Home in Bridgerton, the WOW factor is essential.

2. Hyper-Personal Service: Private dining allows for a level of attention impossible in a restaurant. Our highly experienced chefs and front-of-house staff—who have trained at leading hotels and Michelin-standard establishments —provide a hyper-personal service. This includes effortlessly accommodating dietary needs, pregnancies, and food intolerances.

3. The Sommelier Touch: The perfect dinner requires the perfect drink. Unlike regular catering, we provide an in-house sommelier who can craft ideal pairings and even source wine direct from makers to pass savings onto you.

   Purpose-Driven Luxury: Why Your Event Tastes Good and Does Good

In the modern market, customers choose brands that reflect their own ethical values. Tastes Good Does Good is the UK’s only purpose-driven family-run catering group , and our mission is simple: We put People, Purpose, and Planet before profits.

This purpose is baked into every aspect of your event:

• Fighting Food Poverty: We dedicate a significant 15% of our revenue to helping create a hunger-free world. When you choose us for your French Fine Dining or Exploring Asia menu, your celebration generates direct social impact

• Zero Waste Guarantee: We maintain a strict Zero Waste Food Policy. Any delicious, uneaten food is beautifully boxed up for your guests to take home and enjoy later. It's a thoughtful farewell that ensures nothing goes to waste

• Ethical Staffing: We are committed to paying our teams well—a minimum of £15 per hour —ensuring we attract the best talent dedicated to making your evening truly memorable

Seamless Service: The Value of True All-Inclusivity

One of the biggest anxieties of planning an event is hidden costs. We eliminate this worry entirely by offering an all-inclusive service.

• No Hire Fees, Ever: We lend you everything you need for free. This includes all crockery, glassware, linen, and service ware, saving our clients hundreds of pounds in hire fees.

• Total Peace of Mind: Our staff arrive with everything in-house, managing the set-up, service, and complete clean-down. They are respectful of your house and leave it spotless.

• Celebration Menu or an intimate Burns Night dinner, we promise a truly memorable, seamless, and purpose-driven experience. The reservation you want isn't out—it's right here at home.

Experiences to Delight and Surprise People of All Ages This Christmas.

Cakery Wonderland creates  Experiences to Delight and Surprise People of All Ages This Christmas.

The Magic of Unexpected Indulgence

The holiday season is defined by tradition, but the most cherished memories are made from moments of genuine surprise and delight. At Cakery Wonderland, we believe that Christmas catering and events should be nothing short of magical. This year, our Christmas stocking is truly "jam-packed" with bespoke, immersive events and gifts designed to elevate your celebrations, whether you’re planning a lavish corporate gathering or an intimate family event. Forget the expected; prepare to enchant your guests with spectacles that put people, purpose, and planet before profits.

Our entire festive collection is built on the premise of the unexpected: a tree that serves dessert, a funfair made of cakes, and the knowledge that your indulgence actively supports a greater good.

Founder of Cakery Wonderland Greg Wixted   explains the dual mission: "Christmas is a special time where we harness our collective creativity to create events, experiences, and products that clients and customers will love and appeal to a wide and varied customer base. Crucially, every event we book, macaron we sell, or experience we deliver is helping those who are among the millions of people in the UK living in poverty, and it's also when our charity partners need us the most."

The Art of the Immersive Dessert Experience

The first items overflowing from our Christmas stocking are our four unique, immersive dessert experiences, each designed to transport your guests to a world of pure confectionery imagination. We don't just provide sweets; we create a fantastical landscape that becomes the unforgettable focal point of your entire party.

This year's masterworks include:

• Santa's Alpine Fun Fair Dessert Experience: This breathtaking scene transports your guests straight into a magical alpine village, brought to life with a functional dessert conveyor belt, a macaron ski lift gliding up to candy floss clouds, a spinning Ferris wheel, and festive trains that wind around the Christmas trees, carrying delicate treats.

• 

• Alice in Winter Wonderland: Step through the looking glass and into a snow-kissed fantasy with this visually stunning experience.

  

• |At Home in Bridgerton Dessert Experience: This opulent theme brings Regency-era elegance to your festive event, featuring deep reds, lilac, roses, and a splash of neon. The event comes with its own footman, adding an authentic touch of high-society service

  

These fully catered immersive experiences are designed to be stress-free for you, the host. Our team handles the intricate set-up and service, and our fully catered service is available across London, the M25, and up to one hour from Central London.

The Tea Party, Reinvented: The Afternoon Tea Christmas Tree!

The star of the show is, without question, the Christmas Afternoon Tea Tree. The whole spectacular idea was born from the Cakery team's commitment to their Zero Event Food Waste Policy. While brainstorming a festive design for their nibble boxes, they created something utterly magical!

Available from December 1st to January 6th, this festive creation replaces the typical, sometimes cumbersome, three-tiered cake stand. Instead, you get an elegant  Christmas tree! Hanging from the branches like genuine ornaments are your delicious desserts—miniature treats suspended in beautiful baubles.

The best part? If you can't finish all those tempting treats, they're already packaged for you! grab your bag, pop them inside and take them with you. You can nibble on them on your way home or share them with others—it’s the perfect, stylish solution to zero waste!

The menu is equally impressive. The Deluxe Christmas Afternoon Tea (£60 per person, min 20 guests, ) starts with a glass of champagne and features an array of gourmet savouries: the classic Christmas Turkey Slider , a sophisticated home-smoked truffle duck breast and apple chutney sandwich , and a luxurious citrus smoked salmon open sandwich. The festive baking continues with two varieties of freshly baked scones: vanilla and cinnamon or cranberry and a hint of orange , served with clotted cream , cherry compote , and orange curd.

For dessert, the Christmas Tree is adorned with festive pastries and cakes like the creamy Christmas Pudding Cheesecake , spiced banana rum gingerbread men loaf cakes , and the signature Christmas tree truffle cake.

We understand not all events require full service. We also offer a delivery-only Christmas Afternoon Tea for £46 for 2 people (plus £5.99 track 24 delivery charge, drinks and dessert baubles not included ).Note on Pricing: A 20% additional charge applies for fully catered events between December 23rd and January 2nd.

Gifting with Impact: Delight That Does Good

When choosing gifts or treats this Christmas, supporting a brand with purpose feels good, and with Cakery Wonderland, it's effortless. We are proud to put people, purpose, and planet before profits. Every booking contributes to our mission: 15% of our revenue is dedicated to helping fight food poverty and waste.

This commitment extends to our No Waste Food Policy. We believe no food should go to waste, so all uneaten food will be boxed up and offered to your guests to nibble on later or share with others.

• Macaron Baubles: A perfect, festive party starter or corporate gift. These clear baubles are filled with six delicious macaron flavours including lemon, raspberry, caramel, orange, pistachio and chocolate , ready to hang from any Christmas tree. They are available in boxes of 12 (£36) up to 48 (£120) and orders start from the 6th of December.

  Macaron Handbags: Our highly successful, designer-chic Macaron Handbags are available in a Christmas edition from December 1st until January 2nd. These elegant gifts can be delivered next day by Royal Mail and last five days after they arrive or can be kept in the freezer.

• Afternoon Tea and Cream Tea Handbag Gift Boxes: For a complete luxury gift, our Afternoon Tea and Cream Tea handbag gift boxes are handmade by talented pastry chefs. Afternoon Tea boxes for 2 people are £38 , and Cream Tea boxes for 2 are £20. Pre-orders begin November 1st.

• 

You can easily order these delights online for delivery in and around London, or choose free collection from our NW10 KITCHENS and our Partner centre and experience classrooms in SW1. Remember to scan the code for 10% off your gifting collection order using code GIFT10.

The Finishing Touch: Cocktails, Towers, and Masterclasses

To truly round off your celebration with spectacle, we offer two final elements of 'delight and surprise':

1. The Christmas Cocktail Trees: Add an instant 'wow factor' to your Christmas party with one of our delicious cocktail trees. These trees are decorated with hand-crafted cocktail baubles , serving pre-mixed drinks in two sizes (50ml shots or 150ml cocktails ). Available in sizes from Small (£300 inc VAT ) to Extra Large (£1200 inc VAT ), the service includes a bartender for 90 minutes plus set up time.

2. 

   Dessert Towers: For a majestic dessert display, our Christmas Tree Towers are the perfect centerpiece. Choose from a Festive Donut Tower , a Macaron Tower , or a delightful combination Macaron & Donut Tower. These towers can stand up to 140CM tall and hold up to 150 treats. These magnificent creations are also available for delivery or free collection from our NW10 and SW1 locations.

3. 

Finally, for those who want to learn the art of creating these festive wonders, we offer masterclasses: Our general masterclasses take place in our luxurious SW1 LOCATION (Partner centre and experience classrooms), and our specialized Afternoon Tea masterclasses are held in our NW10 KITCHEN.

Cakery Wonderland invites you to make this Christmas a celebration of breathtaking visuals, gourmet flavours, and meaningful purpose. Book your experience or order your gifts today!

Tastes Good Does Good Group Shortlisted for Two Prestigious West London Business Awards!

⭐ Tastes Good Does Good Group Shortlisted for Two Prestigious West London Business Awards! ⭐

We are bursting with pride to announce that Tastes Good Does Good Group has been officially shortlisted as a Finalist for the West London Business Awards 2026 in two exceptional categories: Innovative SME of the Year and The West London Hero Award.

This recognition, granted by West London Business—a critical driver behind the region’s economy—is a momentous achievement that reflects our unique model and tireless work in the heart of West London.

The Power of Purpose-Driven Innovation

The Innovative SME of the Year shortlist recognizes smaller companies that drive the local economy and possess the potential for fast growth. As the nation’s first purpose-driven hospitality group, we believe our model is genuinely innovative Financial Innovation: We dedicate a significant 15% of all revenues to help create a world where no one goes without food. This wealth creation is channeled directly into social impact, rather than shareholders.

Product Innovation: Led by our founder and "Head of Imagineering" Greg Wixted , we create truly memorable and bespoke food experiences that delight and surprise guests. Our work includes immersive dessert experiences, bespoke "Bake Your Brand" projects , and providing Michelin-standard private dining

More Than Catering: The West London Hero

The nomination for The West London Hero Award truly embodies our core belief: We put People, Purpose, and Planet before profits. This award recognizes that every event we book is part of a mission.West London Business emphasizes supporting the local community and helping members build their network. We live this mission through:

Local Employment: We ensure our staff are paid well, setting a minimum wage of £15 per hour. Community Support: Our charity partners, who help those who are socially disadvantaged or living in isolation, rely on the support generated by our business model.Ethical Practices: We proudly maintain a Zero Waste Food Policy, ensuring our events don't contribute to landfill

Celebrating Our Success

We extend immense gratitude to West London Business for this honour. The winners will be announced at the Gala Ceremony at Twickenham Stadium on Friday, February 27, 2026. In the meantime, we look forward to formally celebrating our shortlisting alongside other finalists at the special Christmas Reception at the House of Commons on Thursday, December 4th.

Every client, every partner, and every employee has been instrumental in building a business that tastes good and does good. Thank you for supporting our journey!

About West London Business: West London Business supports local businesses, helps start-ups find support, and connects members with the education system to recruit the next generation of talent.

TRUSTPILOT sold the trust of consumers and its shareholders to the highest bidder

Dear Fellow Shareholders,
I write to you not only as an investor in Trustpilot Group plc, but as someone who has spent the past year uncovering a deeply troubling pattern of misconduct, regulatory evasion, and governance failure within the company. What I have discovered threatens the integrity of Trustpilot’s platform, its reputation, and ultimately, shareholder value.
Through a Data Subject Access Request (DSAR) submitted to Teya—a paying client of Trustpilot—I obtained unredacted internal communications between Teya and Trustpilot. These documents reveal a coordinated strategy to suppress negative reviews and ban critical users, including myself. This directly contradicts Trustpilot’s public claims of impartiality and transparency.
The evidence includes:
Emails from Trustpilot’s Content Integrity Team discussing how to remove my reviews and ban me from the platform at Teya’s request
Proof that Teya misled the Financial Ombudsman Service (FOS) by claiming they “do not have the ability to remove reviews,” while actively coordinating with Trustpilot to do just that
Inconsistent moderation decisions, where reviews were upheld and then reversed after re-flagging by paying clients
Processing of my personal data for purposes that are neither lawful nor transparent under GDPR
These findings have been submitted to:
The Financial Conduct Authority (FCA), Enforcement and Market Oversight Team
The Information Commissioner’s Office (ICO)
The Danish Financial Supervisory Authority (Finanstilsynet)
The Financial Ombudsman Service, which has now escalated the matter to the Ombudsman for review
Trustpilot’s refusal to provide a complete DSAR, its failure to engage transparently, and its complicity in review manipulation are not isolated lapses—they are systemic failures that breach multiple regulatory frameworks, including:
Section 172 of the Companies Act 2006 (Duty to promote the success of the company)
DTR 2.2 (Disclosure of inside information)
UK Corporate Governance Code (Provision 3 and Principle E)
Trustpilot’s “trust” proposition is its core product. If that trust is compromised, so is the platform’s credibility, operational integrity, and market valuation. These failures are especially alarming given the company’s ongoing share buyback program, which may be occurring under conditions of material non-disclosure.
As shareholders, we must ask:
Why has the Board failed to investigate or disclose these risks?
Why were internal channels exhausted without resolution?
What controls exist to prevent abuse of moderation systems by paying clients?
I urge fellow shareholders to demand:
An independent investigation into Trustpilot’s moderation practices and data governance
Full disclosure of all communications between Trustpilot and paying clients regarding review flagging and user bans
A Board-level response addressing the governance failures and regulatory risks now facing the company
Trustpilot was built on the promise of transparency and consumer empowerment. That promise is now in question. As shareholders, we have a duty to protect the integrity of the business and the value of our investment.
I am prepared to take all necessary steps—including legal action and public disclosure—to ensure accountability. I invite you to join me in demanding the transparency and governance this company owes us.
Yours sincerely, Greg Wixted Shareholder, Trustpilot Group plc
🔍

THE QUESTIONS TRUSTPILOT MUST ANSWER

What steps will Trustpilot take to initiate a truly independent, external investigation into thesystemic issues of review moderation and potential manipulation?

How does Trustpilot ensure that its internal legal team, which reviews shareholder concerns, is sufficiently independent from the Content Integrity Team?

Can you explain why comprehensive whistleblowing evidence, which detailed systemic issues and alleged fraud, was dismissed and filed as "not relevant"?

Does Trustpilot maintain that the internal review of the whistleblowing complaint was truly independent and thorough, despite the evidence being disregarded?

What is Trustpilot’s process for ensuring that whistleblowing complaints are investigated by individuals or teams *without* prior involvement in the disputed matters?

* What is Trustpilot’s response to the perception that its business model, which charges for advanced features including flagging, indirectly incentivises or enables the manipulation of review outcomes?

Now its proven  that Trustpilot was aware of systemic incentivization or manipulation of reviews by a paying client and failed to take adequate action, what would be the consequences for Trustpilot?

How do you assess the reputational damage to the company if it becomes public that legitimate negative reviews are systematically removed due to procedural technicalities rather than genuine guideline breaches?

How does the Board evaluate the material risk that public disclosure of these systemic issues could severely devalue the share price, especially during a share buyback program?

Does Trustpilot believe that the consistent pattern of aggressive, often invalid, flagging by multiple paying clients represents a material risk to the integrity of its platform that warrants disclosure to the market?

Does Trustpilot’s senior leadership, including the Chief Trust Officer, have full visibility into the detailed outcomes of flagged reviews, including specific removal reasons and invalid flagging rates per business?

What measures will Trustpilot implement to prevent the exploitation of its review dispute process by businesses leveraging the 3-day rule and exhaustive documentation requirements?

If Trustpilot’s processes are found to be inadvertently facilitating review manipulation, what concrete steps will be taken to overhaul these processes and restore genuine trust in the platform?

What is Trustpilot’s response to the perception that its business model, which charges for advanced features including flagging, indirectly incentivises or enables the manipulation of review outcomes?

How long have been  aware of systemic incentivization or manipulation of reviews by a paying client and failed to take adequate action, what would be the consequences for Trustpilot?

How do you assess the reputational damage to the company no that its irfuable evidence show that public that legitimate negative reviews are systematically removed due to procedural technicalities rather than genuine guideline breaches?

How does the Board evaluate the material risk that public disclosure of these systemic issues could severely devalue the share price, especially during a share buyback program?

Does Trustpilot believe that the consistent pattern of aggressive, often invalid, flagging by multiple paying clients represents a material risk to the integrity of its platform that warrants disclosure to the market?

Will those board members involved in the suppression of the DSAR and will all members of staff involved no be subject to disciplinary action or were they just working under the board instruction ?

How does Trustpilot’s Board (specifically the Audit Committee) oversee the integrity of the review platform, given the potential impact on Trustpilot’s core “trust” proposition and shareholder value? *

What steps will Trustpilot take to initiate a truly independent, external investigation into the systemic issues of review moderation and potential manipulation?

How does Trustpilot ensure that its internal legal team, which reviews shareholder concerns, is sufficiently independent from the Content Integrity Team?

Can you explain why comprehensive whistleblowing evidence, which detailed systemic issues and alleged fraud, was dismissed and filed as "not relevant"?

Does Trustpilot maintain that the internal review of the whistleblowing complaint was truly independent and thorough, despite the evidence being disregarded?

What did  you conspire to cover up the unlawful processing of Greg WIXted’s data who else was involved in the decision to ban his, and how in the legal team knew ?

What is Trustpilot’s process for ensuring that whistleblowing complaints are investigated by individuals or teams *without* prior involvement in the disputed matters?

Who in Trustpilot named greg wixted as the whistle-blower ?

Will no review all Teya reviews and remove the fake ones, will you reinstate the reviews they instructed you to remove,  will you be banning teya from Trustpilot?

What Have We Got When We Don’t Have Trust ? A Shareholder’s Reflection on Trust, Reputation, and the Cost of Concealment

What Have We Got When We Don’t Have? A Shareholder’s Reflection on Trust, Reputation, and the Cost of Concealment

What have we got when we don’t have transparency? When we don’t have accountability? When we don’t have answers to questions that matter—not just to shareholders, but to the integrity of a platform built on trust?

As a shareholder in Trustpilot Group plc, I’ve spent months trying to understand how a company that claims to democratize reputation can simultaneously enable its paying clients to suppress it. What I found was a system that rewards silence, punishes scrutiny, and manufactures trust on demand.

The Business of Reputation Laundering

Let’s be honest: some companies don’t want feedback—they want control. They don’t want to listen to their customers—they want to silence them. And they’re willing to pay for it.

Trustpilot’s paying clients have access to advanced moderation tools, including the ability to flag reviews. But when those tools are used almost exclusively to target 1-star reviews—like in the case of Teya, Dojo, Mollie, Worldpay, and Revolut—it’s not moderation. It’s manipulation.

Teya, for example, flagged 100% of its 1-star reviews, with an invalid flagging rate of 35%. That’s not quality control. That’s reputation laundering. And Trustpilot helped them do it—through a private Slack channel, where responses were co-authored, reviews were dissected, and narratives were shaped.

The Cost of Silence

Teya didn’t just suppress reviews. It withheld customer funds, closed accounts without warning, and then used Trustpilot to publish templated responses that made the reviewer look like the problem. Here’s one example:

“We can confirm that the closure of your account was carried out in accordance with our internal risk framework and the regulatory obligations we adhere to. These decisions are never taken lightly and are made to protect the integrity and security of our services.”

Sounds official. Sounds reasonable. Until you learn that the exact wording was discussed on Slack, with Trustpilot’s input. Until you realize that the reviewer never breached any guidelines, but was timed out by Trustpilot’s own internal delays. Until you see that 11% of Teya’s reviews were 1-star, and most of them were removed—not because they were fake, but because they were inconvenient.

In my case, it was worse. They discussed my account on Slack. They used my own words to craft a response that made me look like the problem. And when I submitted a lawful DSAR to Trustpilot, I received redacted fragments—while Teya’s DSAR revealed unredacted coordination behind the scenes.

So I ask: what’s behind the redactions? What’s being concealed? And why?

A Platform Built on Trust—Or the Illusion of It?

Trustpilot trades on trust. But when its moderation system is used to protect paying clients at the expense of genuine reviewers, that trust becomes transactional. And when shareholders raise concerns—only to be met with silence—it’s not just a governance failure. It’s a betrayal of the very values the platform claims to uphold.

This isn’t about damages. It’s about dignity. It’s about the right to know, the right to challenge, and the right to expect better from a company that claims to democratize reputation.

If we don’t have that—what have we got?

 Due to the sensitive nature of the evidence bundle, access is restricted. Journalists, regulators, and stakeholders may request access by emailing truth@astesgoododesgood,com  A password will be provided upon verification.”

 
full_teya_file_and_gw_dsar_-compressed.pdf

#Trustpilot #Governance #ShareholderRights #Transparency #ReputationManagement #Whistleblowing #EthicalBusiness #Teya #ConsumerProtection #DataRights #GDPR #PlatformAccountability

Tastes Good Does Good Group Wins 2025 London StartUp Award for Hospitality, Events & Tourism

LONDON, UK – Tastes Good Does Good Group, a London-based start-up, has been named the winner of the Hospitality, Events & Tourism category at the 2025 London StartUp Awards.

Founded by Greg Wixted, Tastes Good Does Good Group can be found online at tastesgooddoesgood.com.They. They are the nation’s first purpose-driven hospitality group to dedicate 15% of its revenue to fight food poverty.  They have developed an innovative and sustainable commercial model, along with a comprehensive approach to combating food poverty. This approach is seen as a catalyst for change that is truly sustainable, providing support to those in need in the short, medium, and long term, and addressing the fundamental issues that drive global food insecurity

Greg Wixted, founder of Tastes Good Does Good Group, expressed his excitement, stating: "This award is a testament to our journey of building a sustainable business model that actively combats food poverty, showcasing that purpose and profit can go hand-in-hand. Looking ahead, we are energised to scale our impact, expand our reach, and continue innovating to address global food insecurity, especially as we prepare for the UK final at Ideas Fest in September."

The UK StartUp Awards, supported by Airwallex, Join Talent, and V-Rum, celebrate entrepreneurial achievements across ten UK nations and regions. London, a global hub for technology, finance, and venture capital, continues to attract ambitious founders, fostering innovation and rapid growth across various sectors.

Professor Dylan Jones-Evans OBE, creator of the UK StartUp Awards, emphasised the importance of recognising the entrepreneurial spirit. "The UK StartUp Awards were created to celebrate the entrepreneurial spirit that powers the UK's economy, driven by those individuals turning ideas into action," he said. "Start-ups are where innovation begins, where risk meets resilience, and where the future of business is being built every day from the ground up. Nowhere is this energy more evident than in London, and the city's unmatched dynamism, diversity, and global connectivity make it a magnet for ambitious entrepreneurs building transformative businesses across tech, finance, the creative industries, and beyond. From early-stage disruptors to scaling ventures, London's start-ups are not only shaping the economy but driving cultural, technological, and social change."

Professor Jones-Evans added, "I'm delighted that Tastes Good Does Good Group has won their category at the awards and I'm looking forward to having them join the 'best of the best' from London competing at the UK final later this year."

All regional winners will advance to the UK StartUp Awards final, which will take place at Ideas Fest on September 11th, 2025.

our vison for the future and how we plan to end food poverty

The Catalytic Impact of Entrepreneurship on Local Economies and Social Progress

Authored by  By Greg Wixted founder of the Tastes Good Does Good Greg, Co professor of entrepreneurship at the University of North Carolina, London campus,

This report examines the significant role of entrepreneurs, particularly those employing straightforward business models, in driving economic growth and fostering positive social change within local communities. The analysis underscores that entrepreneurial activities, ranging from traditional small businesses to innovative social enterprises, generate jobs, stimulate innovation, enhance competition, and optimise resource utilisation, thereby strengthening the economic fabric of local areas. Furthermore, social entrepreneurs are instrumental in addressing unmet societal needs, empowering marginalized groups, building community resilience, and promoting sustainable practices. The effectiveness of social investing in channelling capital towards ventures with dual social and financial objectives is also highlighted, alongside the crucial role of strategic public funding and well-designed public-private partnerships in amplifying the impact of entrepreneurial initiatives. While social enterprises increasingly adopt self-sustaining models, often reducing the reliance on conventional public funding, targeted government support and collaborative partnerships are essential for fostering robust entrepreneurial ecosystems that lead to lasting local prosperity and enhanced social well-being. The report concludes with policy recommendations aimed at creating an enabling environment for entrepreneurs to thrive and maximise their contributions to their communities.

Introduction: The Entrepreneurial Engine for Local Prosperity and Social Well-being

Entrepreneurship, broadly defined as the creation and growth of a new business enterprise 1, encompasses a spectrum of activities, from launching entirely new ventures to expanding existing businesses into new markets or developing innovative products and processes 1. It is useful to distinguish between different types of entrepreneurs. "Schumpeterian" or transformational entrepreneurs are those who develop new products, processes, or markets, driving innovation and often challenging established norms 1. In contrast, "lifestyle" or replicative entrepreneurs typically operate businesses like local retail stores or service providers, primarily to provide income for themselves and their families, often without introducing significant innovation 1. Both types, however, play crucial roles in the economic landscape.

There is a growing recognition that entrepreneurship serves as a vital engine for both economic growth and social progress at the local level 1. In economies where entrepreneurs can operate flexibly, develop their ideas, and reap the rewards, the benefits to society are substantial 2. Particularly noteworthy is the potential of social entrepreneurship, which places the addressing of social challenges at the forefront of its mission 4. These ventures not only aim for commercial success but also prioritize creating social value and impact, offering innovative solutions to societal problems while simultaneously fostering economic development within their communities 4.

This report aims to explore the multifaceted impact of entrepreneurship on local economies and social well-being. It will examine the critical roles of social investment and public funding in supporting entrepreneurial endeavours, including the capacity of social enterprises to lessen the demand for traditional public funding and the efficacy of collaborative ventures between public and private entities. Furthermore, the report will delve into research studies and business case studies from various locations, including London, and England, to provide a comprehensive understanding of how entrepreneurship can be a catalyst for local transformation. Finally, it will propose policy levers that can be implemented to maximize the benefits of entrepreneurship for local communities.

The Dual Impact of Entrepreneurship on Local Communities

Entrepreneurship exerts a powerful dual impact on local communities, acting as a significant driver of economic growth while simultaneously fostering positive social change.

Economic Growth Drivers

One of the most immediate impacts of entrepreneurship is job creation. Startups and small and medium-sized enterprises (SMEs), often at the heart of entrepreneurial activity, are substantial contributors to employment in local economies 1. Research indicates that newly founded firms generate a significant number of jobs in their initial years 1. Social enterprises, with their focus on serving communities, also play a vital role in creating employment opportunities, particularly for individuals from marginalized groups who may face barriers to accessing the formal labour market 4. Even small businesses with straightforward models are crucial for local employment, forming the backbone of many community workforces 3.

Entrepreneurs are also key drivers of innovation and market expansion. They identify unmet needs and develop novel products, services, and business models to address them, often leading to the creation of entirely new markets and industries 1. Social entrepreneurs specifically focus on developing innovative solutions to tackle pressing social challenges, aiming for both social betterment and economic viability 4. Throughout history, radical innovations introduced by entrepreneurs have been a primary engine of economic progress 2.

The establishment of new entrepreneurial ventures leads to increased competition within the market 1. This heightened competition benefits consumers through lower prices and a wider array of product and service choices. Moreover, the pressure from new entrants often compels existing firms to become more competitive and efficient, ultimately raising the overall productivity of firms and the broader economy 2.

Many social enterprises prioritize resource optimization and sustainability by integrating environmentally friendly practices into their operational models 4. These practices not only align with growing consumer demand for sustainable products but also result in cost savings through efficient resource management. The reduced operational costs can then be reinvested back into the enterprise, fostering further growth and resilience within the local economy 4.

Furthermore, the success of social entrepreneurs in achieving their dual social and financial objectives often attracts investment and capital from impact investors, philanthropic organizations, and even traditional investors seeking socially responsible ventures 4. This influx of investment capital provides the necessary resources for social enterprises to scale their operations, enter new markets, and amplify their social impact, directly contributing to economic growth in the local area 4.

Fostering Positive Social Change

Beyond their economic contributions, entrepreneurs, particularly social entrepreneurs, are significant catalysts for fostering positive social change. They often focus on addressing unmet needs and empowering marginalized groups within their communities 4. By providing resources, skills, and employment opportunities to traditionally underserved populations, these ventures empower individuals to become self-sufficient contributors to the economy, thereby playing a pivotal role in poverty reduction and promoting more inclusive economic growth 4.

Entrepreneurship at the local level contributes to enhancing community resilience 1. By diversifying the economic base through the establishment of various businesses, communities become less vulnerable to economic downturns affecting specific industries or major employers 3. Moreover, entrepreneurs often demonstrate a deep commitment to their communities, reinvesting their profits locally and actively contributing to social causes, which in turn fosters greater social cohesion and sustainable development 3.

Promoting entrepreneurship within a community can also lead to the retention of local talent 3. By offering opportunities for individuals to build fulfilling careers and realize their ambitions within their own communities, rather than seeking opportunities elsewhere, entrepreneurship helps to maintain a skilled local workforce and nurtures a sense of pride and ownership within the community 3.

Social entrepreneurship, by its very nature, aims at improving the living conditions of communities by proactively finding solutions to social issues 6. This can range from providing access to essential services to advocating for social justice and equality. Furthermore, many social enterprises are at the forefront of promoting sustainable practices, integrating environmentally responsible methods into their business operations and advocating for greater environmental awareness within their communities 4.

The interconnectedness of economic and social impact suggests that supporting entrepreneurs with a social mission can create a beneficial cycle of local development. When businesses prioritize the social and environmental well-being of their communities alongside profit, they are more likely to earn the trust and loyalty of local residents. This can translate into increased local support, attracting more customers and talented employees, which in turn strengthens the local economy and enables the business to expand its positive social influence.

Simplicity as a Strategy: Case Studies of High-Impact Entrepreneurs with Straightforward Models

Straightforward business models in entrepreneurship are characterized by a clear and easily understandable value proposition, streamlined operations, and a direct pathway to achieving their intended impact, whether economic, social, or both. These models often focus on addressing fundamental needs or leveraging existing resources in innovative ways without requiring complex technologies or intricate organizational structures.

Several entrepreneurs have demonstrated that significant contributions to local economies and positive social change can be achieved through such simple and direct approaches.

The Antioch Business Collaborative (ABC) in the USA exemplifies this strategy 13. Operating on a hub-and-spoke model, the ABC integrates eight partner organizations to provide crucial support to local businesses in Antioch. Their straightforward approach focuses on three key areas: funding, technical training, and ecosystem mapping. By clearly dividing responsibilities among expert partners, the ABC offers a comprehensive suite of services to small businesses, enhancing their growth and success. In just one year, this collaborative effort supported 91 businesses, facilitated the creation of 162 jobs, and generated a remarkable $307,000 increase in reported sales. Notably, a significant portion of their impact was on women-owned and minority-owned businesses, highlighting the effectiveness of a community-focused approach with clear and direct support mechanisms. The success of ABC demonstrates that a well-organized network providing fundamental business assistance can yield substantial economic and social benefits for a local area.

Bikeworks CIC in East London, UK, provides another compelling case 14. This social enterprise utilizes a common product – bicycles – as a vehicle for tackling environmental, social, and economic challenges within its local community. Their model is straightforward: they recycle and refurbish second-hand bikes, offer cycling training to the public, and create training and employment opportunities for disadvantaged individuals within the burgeoning cycling industry. Bikeworks’ approach is easily understandable and directly addresses local needs for sustainable transportation, skills development, and job creation. By focusing on a tangible product and a clear set of community benefits, Bikeworks has established a strong local presence and achieved a significant positive impact.

The Big Issue, launched in London and now operating across the UK, presents a remarkably simple yet highly effective business model for addressing homelessness 14. The concept is direct: homeless individuals are provided with magazines to sell, offering them a legitimate means to earn income. Vendors purchase the magazines for a small fee and sell them at a higher price, keeping the difference. This model bypasses traditional charity handouts by empowering individuals to work and earn their own living, fostering self-reliance and dignity. In the past year alone, The Big Issue generated over £5 million for its vendors, demonstrating the profound impact of a straightforward income-generating opportunity for a vulnerable population.

Artbox London, also in the UK, showcases how a simple activity – art – can be the foundation of a high-impact social enterprise 15. This inclusive art studio and gallery sells artwork created by people with learning disabilities and autism. Their model provides a direct platform for these individuals to develop artistic skills, engage socially, and earn income through the sale of their creations. Artbox London’s approach is straightforward in its focus on artistic expression and its provision of a supportive environment where marginalized individuals can build confidence and contribute to the community. The success of Artbox London underscores that impactful entrepreneurship doesn't always require complex solutions; sometimes, focusing on a basic human activity with a clear social purpose can be transformative.

Spring Community Hub in Southwark, London, UK, demonstrates a practical and evolving approach to social impact through a relatively simple model 16. Initially focused on providing food and support services to address local food insecurity, the Hub strategically shifted to incorporate trading income to enhance its long-term sustainability. By developing revenue-generating activities alongside its core mission, Spring Community Hub is building a more resilient model for tackling a fundamental community need. This straightforward adaptation ensures the Hub can continue to serve its community effectively while reducing its reliance on traditional funding sources.

These diverse examples, summarized in the table below, highlight that impactful entrepreneurship does not always necessitate complex or technologically advanced solutions. Simple, community-focused business models that directly address local needs and leverage existing resources can be highly effective in driving both economic growth and positive social change.

The Evolving Landscape of Social Investing and its Local Impact

Social investing is defined as the practice of making investments with the explicit intention to generate positive, measurable social or environmental impact alongside a financial return, This approach recognizes that capital can be a powerful tool for addressing societal challenges while also achieving financial sustainability. Social investing has proven to be an effective mechanism for driving societal change and fostering economic development at the local level 4. The global market for impact investing has been experiencing significant growth, reflecting an increasing awareness of the interconnectedness of social, environmental, and economic outcomes 17.

Various approaches fall under the umbrella of social investing. Environmental, Social, and Governance (ESG) investing considers factors related to environmental sustainability, social responsibility, and corporate governance in investment decisions 18. Community investing focuses on directing capital towards underserved populations and communities, often through investments in community development financial institutions (CDFIs), community banks, and microfinance institutions 18. Ethical investing involves avoiding investments in companies or industries that conflict with an investor's values or ethics 18.

Social enterprises are at the heart of the social investing landscape, as their core mission involves addressing societal needs through their operations, often with the goal of financial self-sufficiency 19. By generating revenue through the sale of goods or services, social enterprises aim to reinvest their profits back into their social mission, thereby reducing their dependence on traditional public funding sources like grants and donations 20. Operating a social enterprise model can provide a more reliable and sustainable funding stream compared to the often unpredictable nature of philanthropic or government grants 25.

Several self-sustaining social enterprise models exist, including nonprofit organizations that reinvest excess funds, cooperatives owned by and for their members, social purpose businesses founded on addressing a social mission, social firms that employ individuals facing employment barriers, socially responsible businesses that integrate social missions into their operations, and for-profit businesses that donate funds or raise awareness for causes 28. Examples of successful social enterprises with self-sustaining models include Cotopaxi, which sells outdoor gear and dedicates a percentage of its revenue to poverty alleviation, and Blueland, which offers plastic-free alternatives to household essentials 28. The increasing viability of these models suggests a potential shift towards market-based solutions for social problems, which can complement or, in some instances, decrease the need for conventional public funding.

This rings true when the vision, purpose and business model are aligned to solve a global social issue by addressing the underlying and fundamental factors, As the business accelerates so does the amount of funding which leads to greater outcomes and will inevitably create an unintended consequence. The model delivers social change faster than the Public Authorities, the concern is when it comes to the fine divide of “it has a statutory obligation to provide a service” versus “it's within the business model and we have the funds to do it” could be seen as the  Public Authorities offloading its statutory obligation onto an enterprise it supports, which should be addressed from the outset when embarking on such ventures

Does Investing in Entrepreneurial Ventures for Shared Prosperity work?

Traditional Public-private partnerships (PPPs) have emerged as a significant mechanism for public authorities to collaborate with the private sector in order to achieve shared goals in the context of major infrastructure and economic development, PPPs involve cooperative arrangements where the public sector retains ownership and control of assets, while the private sector provides financing, construction, and/or management services 34. These partnerships hold the potential to leverage the expertise, efficiency, and capital of the private sector for public benefit, often leading to more robust solutions and potentially lower costs 34.

Less known is Social Public-Private Partnership (Social PPP) this is the reverse wiht the public sector providing the funding or infrastructure and the enterprise has control of the asset but not ownership of infrastructure but owns the business assets and the IP.  The Social Public-Private Partnership (Social PPP) initiative in Malaysia exemplifies a collaborative effort that taps into the strengths of the government, the private sector, and social purpose organisations to address social disparities 32. This initiative re-examines traditional methods of delivering social services and aims to foster innovation in addressing societal challenges. Another example is the collaboration between local Public Authorities and private technology firms to enhance access to education in underserved communities, where combined resources led to the development of online learning platforms 33. Similarly, partnerships between nonprofit organisations focused on environmental sustainability and private corporations specialising in renewable energy have resulted in the launch of community solar projects, addressing both environmental concerns and creating local job opportunities 33

Public investment in entrepreneurial ventures that aim to create social impact and boost the local economy offers numerous benefits. Public Authorities can provide crucial financial support through grants, low-interest loans, tax incentives, and subsidies, helping social enterprises overcome financial barriers and scale their operations 37. By prioritising social enterprises in public procurement processes, Public Authorities can also improve market access and networking opportunities for these ventures 37. Ultimately, their backing can amplify the social impact of social enterprises by providing the necessary resources and infrastructure to expand their reach and achieve greater positive outcomes in areas such as poverty alleviation, healthcare, and environmental sustainability 37. This support also contributes to economic empowerment by creating jobs, promoting entrepreneurship, and stimulating local economies, often focusing on marginalised communities 37.

Strategic Social public-private partnerships and well-designed business models represent a powerful mechanism for accelerating both economic growth and social impact within local communities. By carefully considering the potential pitfalls and implementing thoughtful strategies, public authorities can effectively leverage the innovative spirit of entrepreneurs to achieve shared prosperity.

The Long-Term Viability of Social Enterprises and the Role of Public Support

Research increasingly focuses on the long-term sustainability of social enterprises, recognising the critical need for these organisations to balance their social mission with financial viability 21. While the primary purpose of a social enterprise is to serve society, it must also operate with sound business principles, managing expenses, generating revenue, and potentially attracting investment to ensure its long-term survival and impact 42. Achieving sustainability often involves diversifying funding sources 38, with impact investment emerging as a significant pathway for social enterprises to reach financial stability and scale their operations 43. Beyond financial considerations, the long-term success of social enterprises also hinges on strong leadership, effective management, and a deep understanding of the needs of the communities they serve 23.

Public investment plays a strategic role in ensuring the long-term success and sustainability of social enterprises 37. particularly in the early stages of development, can provide crucial capital to help social enterprises establish their operations, pilot their models, and build a track record of impact 17. Moreover, public investment can support the scaling of successful social enterprises, enabling them to reach a wider audience and deepen their impact 37. Given the significant funding gap that many social enterprises face globally 21, strategic public support can be instrumental in bridging this gap and unlocking the full potential of these organisations to contribute to sustainable development.

The interplay between earned income, social investment, and strategic public support often forms the foundation for the long-term sustainability enterprises. While the goal for many social enterprises is to become financially self-sufficient through their trading activities, initial and ongoing support from public authorities can be catalytic, particularly in addressing systemic barriers and market failures that might hinder their growth and impact. By providing targeted resources and fostering a supportive ecosystem for those enterprises with robust and sustainable business models, ultimately maximises their contributions to societal well-being over the long term, and benefits both reputationally by demonstrating the two parties are working in tandem and putting the needs of the people first,

Tastes Good Does Good nominated for startup UK award

London based start-up TASTES GOOD DOES GOOD has been named a finalist ahead of the London final of the UK StartUp Awards.

The UK StartUp Awards was launched to recognise the booming start-up scene across the UK which has accelerated over the last few years with 846,000 new businesses founded in the UK in 2024.

Over 750 businesses have been shortlisted for this year’s UK StartUp Awards and the contribution of these firms - all of which were started in the last three years - is significant, having created over 4,600 new jobs since they were established and generating annual sales of £200 million.

Tastes Good Does Good is the nation's first purpose-driven hospitality and events group founded by Greg Wixted in 2023]. The business has been nominated for the Hospitality Events and Caterer StartUp of the Year Award in London founder Greg Wixted said: “It is an honour to be nominated for the second year in a row and it is testament to the hard work and dedication from a small team of people who have all made an unwavering commitment to making a difference and who are all helping to create a world where no on goes without food And I would like to thank the StartUp Awards team for recognising work we do with our charity partners and in the communities we serve.

Supported nationally by Airwallex, Join Talent & V Rum, the programme will celebrate the achievements of amazing individuals who have turned an idea into an opportunity and taken the risk to launch a new product or service.

The cohort of finalists will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures. The winners from each region will then be invited to the first UK final taking place at Ideas Fest, the Glastonbury for Business festival in Hertfordshire on 12th September 2025.

Professor Dylan Jones-Evans OBE, the creator of the UK StartUp Awards, said:

“New businesses are the driving force behind any thriving economy, generating employment, pioneering innovation, and contributing to prosperity across the UK. This year's finalists embody the very best of entrepreneurial spirit - spotting opportunities and, through dedication, skill, and resilience, turning them into thriving ventures that are making a tangible difference in their industries. More importantly, all the winners will go on to represent their region at the 2025 UK National StartUp Awards final later this year”.

The UK StartUp Awards was created in collaboration with the team behind the Great British Entrepreneur Awards, one of the most successful awards programmes in the UK. The UK StartUp Awards are running for the fourth year after launching in 2022.

This year’s regional UK StartUp Awards finalists can be found online at https://startupawards.uk/

ENDS

EDITOR NOTES

New company data compiled from - https://www.informdirect.co.uk/company-formations2022/

StartUp Awards

The UK StartUp Awards is a collaboration between the founders of the Great British Entrepreneur Awards; an established programme nationally receiving thousands of applications annually.

The UK StartUp Awards will recognise the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service.

After extending across the whole of the United Kingdom last year, the UK StartUp Awards will now host awards across each of the 10 UK regions, before hosting the winners of each region at a national final later in t

Tastes Good Does Good Training Centre Forced into Administration Following Abrupt Termination of Teya Payments UK Account and Withholding of Funds

·      The withholding of funds pushed the to company into insolvency

·       Food taken from the mouths of London’s poorest as one ton food order is cancelled

·       Teya’s has misrepresented itself by claiming one of it companies is regulated when it it’s not which could land its CEO in pri son

MARCH 7^TH 2025, "Tastes Good Does Good’s new training centre created as part of the company’s social purpose to help fight food hunger and poverty has announced with deep regret its intention to appoint administrators. This drastic measure has been necessitated by the sudden and unexplained closure of its card processing account by Teya Payments UK, and the subsequent withholding of thousands of pounds in earned revenue.

The training centre was set up train up to 1,000 kids bakery instructors who would teach kids up and down the country to bake via baking clubs with ingredients provided free by the group. It was also to be the training centre for those gifted a business to create the next generation of purposeful entrepreneurs and move young people out of poverty to build a more equitable food system and give them the opportunity to create a legacy for their family.

The centre, which relies heavily on card transactions for its operational funding, received no prior notification or explanation for the termination of its account. Teya Payments UK has informed "Tastes Good Does Good" that the funds will be held for up to 180 days, or until such time as they deem the funds no longer a risk to their business.

A business which has had $1.1 billion of investment and who’s  founder, and chairman publicly states.  “I'm super passionate about local entrepreneurs, especially in tier two towns, especially underserved areas... the market just doesn't really speak to them. But a few weeks later the board of their RMS brand voted to liquidate the company thus terminating the contacts with its clients leaving many tens of thousands without merchant services.

Greg Wixted, Founder of Tastes Good Does Good stated “We are devastated by Teya Payments UK’s decision and what make its worse they are taking the bread out of the mouths of the poorest families in London all the time they are acting like lawless mobsters, I have counted over 30 breaches of the FCA rules, they have made misleading statements about its FCA registration, which is a criminal offence under the 2006 fraud act, there emails and their requests for client invoice are in clear breach GDPR and offer people £100 if they recommend an other business and write a positive revie which is a breach Digital Markets, Competition and Consumers Act DMCCA

The sudden loss of our revenue stream, without any explanation has forced us into this impossible situation. We are a purpose driven business with an unwavering commitment to help create a world where not one goes without food, an this action jeopardizes the vital services we provide to our community. We have attempted to engage with Teya Payments UK to resolve this matter but have received no satisfactory response.” As the breaches of the FCA rules are so serious we have deemed it necessary to involve the FCA and have had a formal complaint drafted to the ICO, FCA and will details all the allegations to the Insolvency  services investigations team to look into the directors behaviour pursuant to the Company Directors Disqualification Act,

"Tastes Good Does Good" is will work with the insolvency practitioners to initiate the administration process. The centre is exploring all possible avenues to mitigate the impact of this closure and to secure a future for its valuable work.

Community leader , Daivd Lee commented on hearing the news  “This closure will have a devastating impact on families over the weeks as we were expecting to receive a ton of packed and dry goods/  The donations  provided by ‘Tastes Good Does Good’ are essential to our community and I am shocked at the behaviour and the attitude of their card processing company.

The centre calls on Teya Payments UK to immediately release the withheld funds and provide a transparent explanation for its actions. "Tastes Good Does Good" is committed to pursuing all legal options to recover the funds, and damages and hold Teya Payments UK accountable for the damage caused.

Contact: Greg Wixted, [email protected]

The Doughnut Evolution: From Classic Ring to Hybrid Sensations

 From Classic Ring to Hybrid Sensations and the Rise of the Brionut at Cakery Wonderland

The humble doughnut. A simple ring of fried dough, yet it holds a special place in our hearts (and stomachs). From its classic glazed iteration to the explosion of flavors and toppings we see today, the doughnut has undergone a remarkable evolution. But perhaps the most exciting chapter in this sugary saga is the rise of the hybrid doughnut – a testament to culinary creativity and our insatiable appetite for innovation. And at the forefront of this delicious revolution, you'll find the delectable brionut, a star offering at Cakery Wonderland.

A Brief History of the Doughnut:

Before we dive into the world of hybrids, let's take a quick trip down memory lane. The exact origins of the doughnut are debated, but many believe they can be traced back to Dutch settlers who brought their "olykoeks" (oily cakes) to New York in the 19th century. These early doughnuts were essentially fried dough balls, often filled with raisins or apples.

Over time, the doughnut evolved. The now-iconic ring shape emerged, likely to ensure even cooking. The invention of the automated doughnut machine in the 1920s led to mass production, making doughnuts readily available and solidifying their place in popular culture.

The Rise of the Gourmet Doughnut:

For decades, the classic glazed doughnut reigned supreme. But as palates became more adventurous, so did the doughnut. The gourmet doughnut movement took hold, with bakeries experimenting with unique flavors, glazes, and toppings. Suddenly, doughnuts weren't just a quick breakfast treat; they became a canvas for culinary artistry.

We saw the emergence of doughnuts inspired by everything from exotic fruits to savoury spices. Maple bacon, salted caramel, and lavender honey became commonplace flavours, elevating the doughnut experience to new heights.

The Hybrid Doughnut Revolution:

But the story doesn't end there. The culinary world is constantly pushing boundaries, and the doughnut was no exception. Enter the hybrid doughnut – a fusion of the classic doughnut with other beloved pastries. This trend took the world by storm, creating a frenzy of excitement and long queues outside bakeries.

The most famous example, of course, is the cronut – a croissant-doughnut hybrid that took New York City by storm. This flaky, buttery creation combined the best of both worlds, creating a truly irresistible treat.

The Brionut: A Star at Cakery Wonderland:

And now, at Cakery Wonderland, we're thrilled to introduce our own sensational hybrid: the brionut. A delightful marriage of brioche and doughnut, the brionut boasts a rich, buttery flavor and a light, airy texture. It's the perfect balance of indulgence and sophistication, a testament to our team's passion for creating innovative and delicious treats.

Our brionuts are handcrafted with the finest ingredients, using a traditional brioche dough that's carefully proofed and then fried to golden perfection. The result is a doughnut that's incredibly tender and melt-in-your-mouth, with a subtle sweetness that's perfectly complemented by our range of unique glazes and toppings.

What Makes the Brionut Special?

• The Brioche Dough: The key to the brionut's exceptional flavor and texture lies in the brioche dough. Enriched with butter and eggs, this dough creates a luxurious, almost custardy interior, unlike any other doughnut you've tried.
• Handcrafted with Care: At Cakery Wonderland, we believe in quality over quantity. Each brionut is lovingly handcrafted by our skilled bakers, ensuring that every bite is a moment of pure bliss.
• Creative Flavors and Toppings: We're constantly experimenting with new and exciting flavor combinations for our brionuts. From classic glazes to innovative toppings, there's a brionut for every palate.
• A Unique Culinary Experience: The brionut is more than just a doughnut; it's an experience. It's the perfect treat for a special occasion, a delightful afternoon snack, or simply a way to indulge in a moment of pure pleasure.

The Future of Doughnuts:

The doughnut's journey is far from over. As culinary innovation continues to flourish, we can only imagine the exciting new hybrid creations that await us. But one thing is certain: the doughnut will continue to evolve, delighting our taste buds and capturing our imaginations for generations to come.

And at Cakery Wonderland, we'll be right there at the forefront, pushing the boundaries of what's possible and bringing you the most delicious and innovative doughnut creations, like our signature brionut. So come visit us and experience the magic for yourself. Your taste buds will thank you!

Beyond the Brionut: Exploring Other Doughnut Hybrids:

While the brionut is our star, the world of hybrid doughnuts is vast and exciting. Here are a few other notable examples:

• Berliner: A German doughnut, typically filled with jam and dusted with powdered sugar.
• Bronut: A cross between a brioche and a doughnut.
• Chouxnut: A doughnut made with choux pastry, known for its light and airy texture.
• Croissant Doughnuts (Cronuts): The iconic hybrid that started it all, flaky and buttery with a doughnut's signature sweetness.
• Doughnut Muffins (Duffins): A delightful cross between a doughnut and a muffin, often baked instead of fried.
• Wonuts: Doughnuts made with wonton wrappers, offering a lighter, crispier texture.
• Crodough: A croissant-doughnut hybrid, similar to the cronut.

A to Z of Doughnuts:

Let's celebrate the diversity of doughnuts with a quick A to Z:

• Apple Cider Doughnuts: A fall favorite, often spiced with cinnamon and nutmeg.
• Berliner: (See above)
• Brioche Doughnuts: Made with rich brioche dough, similar to the brionut.
• Cake Doughnuts: Denser and more cake-like than yeast doughnuts.
• Cruller: A twisted doughnut, often glazed.
• Doughnut Holes: The bite-sized centers of doughnuts.
• Filled Doughnuts: Doughnuts filled with cream, jelly, or other fillings.
• Glazed Doughnuts: Classic doughnuts with a sweet glaze.
• Honey Glazed Doughnuts: Doughnuts with a honey-based glaze.
• Jelly Doughnuts: Doughnuts filled with jelly or jam.
• Krispy Kreme Doughnuts: A popular brand known for their original glazed doughnuts.
• Long Johns: Elongated doughnuts, often filled and glazed.
• Maple Bacon Doughnuts: A sweet and savory combination.
• Old Fashioned Doughnuts: A dense, cake-like doughnut with a crackly glaze.
• Powdered Sugar Doughnuts: Doughnuts dusted with powdered sugar.
• Quark Doughnuts: Doughnuts made with quark cheese, a German dairy product.
• Ring Doughnuts: The classic doughnut shape.
• Sour Cream Doughnuts: Doughnuts made with sour cream, adding a tangy flavor.
• Twist Doughnuts: Doughnuts twisted before frying.
• Ube Doughnuts: Doughnuts flavored with ube, a purple yam.
• Vanilla Glazed Doughnuts: Doughnuts with a vanilla-based glaze.
• Yeast Doughnuts: Light and airy doughnuts made with yeast.
• Zeppole: An Italian doughnut, often dusted with powdered sugar.