The Tastes Good Does Good Group Announces the Launch of Wonderland Experiences: A New Era of Purpose-Driven Culinary Adventures and Experiences.
s the UK anticipates a surge in tourism with 43.4 million visitors and £33.7 billion in spending projected for 2025 (VisitBritain), The Tastes Good Does Good Group, the nation’s only purpose-driven and sustainable hospitality group, is delighted to announce the launch of Wonderland Experiences, a new culinary venture that aims to capitalize on the fast-growing experience tourism market and traveler demand for unique and authentic culinary experiences.
Conceived by our in-house Imagineering team and founder Greg Wixted, who has built a group of businesses that not only create delicious and specialist food experiences but use a portion of its revenue to fight food poverty.
Wonderland Experiences will offer a curated collection of immersive and engaging activities, designed to transport guests beyond the ordinary. From mastering the art of a Royal Afternoon Tea to embarking on a majestic picnic in St. James's Park, each experience promises a unique blend of culinary delights, cultural immersion, and social impact.
"Tourists are seeking unique and authentic immersive engagements over physical goods," says Greg Wixted. "London offers some amazing experiences, and the segment is growing. You only have to look at how many afternoon tea bus tours there are. We wanted to offer something different, more curated, service-led, and truly memorable, so we came up with Wonderland Experiences. Each experience comes with its own recipe book that also delves into the history of great British food, so guests can recreate that culinary experience at home.”
Wonderland Experiences' launch offerings include:
- Half-Day Afternoon Tea Masterclass: Learn to create a traditional afternoon tea spread and enjoy it with a glass of great British sparkling wine. Guests also receive a personalized apron and afternoon tea recipe book.
- Bridgerton Afternoon Tea: A luxury afternoon tea delivered to your doorstep, complete with an afternoon tea butler, champagne, and elegant treats. Guests also take home a Bridgerton-inspired recipe book.
- Dessert Tower Making Experience: Master the art of dessert tower creation and create your own 50cm dessert tower. Guests receive a recipe book, framed certificate, and apron.
- Royal British Picnic in St. James's Park: Enjoy a regal picnic experience with a personal picnic butler, Highgrove estate drinks, and a curated menu with ingredients from local and royal producers. Guests receive a recipe book packed with the producers' amazing food journeys.
As part of the Tastes Good Does Good Group, Wonderland Experiences will use 15% of its revenue to support food charities and to create new startups. When these startups reach £150,000 in revenue and profitability, 75% is then gifted to aspiring chef entrepreneurs from disadvantaged backgrounds as a way of breaking the cycle of poverty and building a more equitable and sustainable food system.
Join Wonderland Experiences on a culinary adventure that tastes good and does good.
