Afternoon Tea Chronicles: Greg Wixted Launches Culinary Masterpiece, Uniting Global Tradition with Purpose-Driven Innovation
The Afternoon Tea Chronicles: Greg Wixted Launches Culinary Masterpiece, Uniting Global Tradition with Purpose-Driven Innovation
LONDON, UK — March 2026 — Renowned food entrepreneur, pastry chef, and innovator Greg Wixted announces the launch of his highly anticipated new book, The Afternoon Tea Chronicles. Following his successful 2020 release, Britain Loves Baking, this new magnum opus redefines the 385-year-old tradition as a "global language of connection," moving far beyond the British ritual to explore tea houses from Mumbai to Tokyo.1
Distilling over 30 years of culinary expertise, The Afternoon Tea Chronicles is an expansive, witty, and deeply personal exploration, serving as part history book, global travelogue, and masterclass in culinary innovation.A Definitive Guide Built on Classical Mastery and Narrative Theatre1
Wixted’s authority is founded on a remarkable career that tracks his journey from the gilded halls of the Waldorf Astoria’s Palm Court and the high-pressure kitchens of Marco Pierre White, to his work in narrative theatre with Disney Imagineering in Paris. This unique blend of classical technical precision and entrepreneurial grit makes The Afternoon Tea Chronicles the definitive guide for the modern era.1
The book itself is a treasure trove for home cooks and connoisseurs alike:1
The Global Odyssey: A 15-stop world map of the best afternoon tea experiences, featuring locations like the Burj Al Arab and the Raffles Hotel.1
The 250-Recipe Collection: Simplified, professional-grade recipes designed for the home cook—no pastry degree required.1
Modern Etiquette: Wixted debunks the stuffy myths of the past, addressing everything from scone-splitting debates to the A-to-Z of service.1
From Global Indulgence to Equitable Food Systems
The book and its narrative are intrinsically tied to Wixted’s mission to support the hospitality industry. He recounts his journey building a catering empire through periods of "global madness," proving the resilience of the tea tradition as "our most steadfast comfort".1
Furthermore, Wixted is the founder of the UK's first purpose-driven hospitality and catering group. This endeavor uses 15% of its revenue, including proceeds from the book, to fight food poverty and rebuild a more equitable food system. In a direct effort to empower future leaders, Wixted gifts 75% of the businesses he creates to chefs from disadvantaged backgrounds, with the remaining 25% "locked for the community benefit".1
“Afternoon tea is more than just a sandwich and a scone,” says Wixted. “It is a global ritual that has survived for nearly four centuries because it evolves. The heart of the experience remains the same: the theatre, the discipline, and the sheer joy of indulgence".1
The Afternoon Tea Chronicles is not just a cookbook; it is an invitation to bring the world’s greatest traditions into your home while investing in the future of hospitality.1
Greg Wixted is a member of the guild of chefs, a mentor to young chefs, a visionary in immersive food experience design, and an innovative entrepreneur who has built a career on turning "foodie" concepts into "advertising gold". He is also a trained pilot and conservationist scuba instructor with specialties in Dolphin Husbandry and Shark Feeding, often using his diving travels as a way to seek out afternoon tea in the far corners of the world.