Tastes Good Does Good Group Wins 2025 London StartUp Award for Hospitality, Events & Tourism
LONDON, UK – Tastes Good Does Good Group, a London-based start-up, has been named the winner of the Hospitality, Events & Tourism category at the 2025 London StartUp Awards.
Founded by Greg Wixted, Tastes Good Does Good Group can be found online at tastesgooddoesgood.com.They. They are the nation’s first purpose-driven hospitality group to dedicate 15% of its revenue to fight food poverty. They have developed an innovative and sustainable commercial model, along with a comprehensive approach to combating food poverty. This approach is seen as a catalyst for change that is truly sustainable, providing support to those in need in the short, medium, and long term, and addressing the fundamental issues that drive global food insecurity
Greg Wixted, founder of Tastes Good Does Good Group, expressed his excitement, stating: "This award is a testament to our journey of building a sustainable business model that actively combats food poverty, showcasing that purpose and profit can go hand-in-hand. Looking ahead, we are energised to scale our impact, expand our reach, and continue innovating to address global food insecurity, especially as we prepare for the UK final at Ideas Fest in September."
The UK StartUp Awards, supported by Airwallex, Join Talent, and V-Rum, celebrate entrepreneurial achievements across ten UK nations and regions. London, a global hub for technology, finance, and venture capital, continues to attract ambitious founders, fostering innovation and rapid growth across various sectors.
Professor Dylan Jones-Evans OBE, creator of the UK StartUp Awards, emphasised the importance of recognising the entrepreneurial spirit. "The UK StartUp Awards were created to celebrate the entrepreneurial spirit that powers the UK's economy, driven by those individuals turning ideas into action," he said. "Start-ups are where innovation begins, where risk meets resilience, and where the future of business is being built every day from the ground up. Nowhere is this energy more evident than in London, and the city's unmatched dynamism, diversity, and global connectivity make it a magnet for ambitious entrepreneurs building transformative businesses across tech, finance, the creative industries, and beyond. From early-stage disruptors to scaling ventures, London's start-ups are not only shaping the economy but driving cultural, technological, and social change."
Professor Jones-Evans added, "I'm delighted that Tastes Good Does Good Group has won their category at the awards and I'm looking forward to having them join the 'best of the best' from London competing at the UK final later this year."
All regional winners will advance to the UK StartUp Awards final, which will take place at Ideas Fest on September 11th, 2025.